Swiss Farms Awards First Franchise

John Betz has become Swiss Farms first franchisee, with plans to open 3 stores

BROOMALL, Pa., Oct. 1 /PRNewswire/ -- Swiss Farms, America's Drive-Thru Grocer
has awarded its first franchise. "This is a truly historic event," according
to CEO Paul Friel, "as it is the first time we have made Swiss Farms
franchises available in our 41 years of business. We are equally excited about
our partnership with John Betz who has significant experience operating world
class franchise brands and is also very familiar with the history of Swiss
Farms. It is important that we select partners who have the knowledge and
philosophy to deliver exceptional customer service. That is the Swiss Farms
brand identity that consumers have related to since 1968."

John Betz & Associates, Inc has been in the franchise business since 1990
growing a portfolio of brands including Auntie Anne's Pretzels and Starbucks
Coffee.

As a Delaware County, PA native, John's relationship with Swiss Farms goes
back to childhood where in the back seat of the family car: "I always found
Swiss Farms at my (car) doorstep with a free lollypop. That endearing personal
quality of service remains as I am a Swiss Farms customer today," said Betz.
John was especially drawn to Swiss Farms because of the ground floor growth
opportunity and its consistent performance despite the economy.

John sees a similar pattern with Swiss Farms to what he experienced with
Auntie Anne's and Starbucks. "As a franchisee I look for a great brand
providing a unique service and first class franchisor support. Combine those
qualities with a great location - that is how to be a successful franchisee,"
said Betz.

John Betz has selected A&E Construction to help him with the development of
his Swiss Farms locations in Camden County, NJ. A&E Construction and John
have worked together for the last 20 years. John Betz and his team have
committed to opening 3 Swiss Farms stores in the next 3 years. Their first
store will open in Somerdale, NJ in 2010.

Swiss Farms, America's Drive-Thru Grocer has operates 12 corporate stores in
Delaware and Chester County, PA. Swiss Farms is a convenient replacement for
the supermarket express lane, where you pick up staples such as milk, bread,
tea, produce, dinners, eggs, etc. without getting out of your car. You simply
drive up, order and drive away with your groceries.

Swiss Farms has launched a regional franchising program, selectively expanding
around their corporate base in Pennsylvania, Delaware, and New York & New
Jersey. For more information go to www.swissfarms.com/franchising

SOURCE Swiss Farms

Dennis Geraghty, Marketing, of Swiss Farms Stores, Cell Phone:
+1-732-266-0125, dbgblarney@aol.com