Research and Markets: The Updated 3Q 2009 Netherlands Mobile Operator Forecast Report, 2009 - 2013

* Reuters is not responsible for the content in this press release.

Fri Oct 2, 2009 8:01am EDT

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/d62b6f/3q09_netherlands_m) has
announced the addition of IE Market Research Corp.'s new report "3Q09
Netherlands Mobile Operator Forecast, 2009 - 2013" to their offering. 

Total wireless subscribers in the Netherlands to reach 23.7 million in 2013 with
KPN Mobile enjoying higher EBITDA margins than Ben (T-Mobile) and Vodafone over
the next five years 

The Mobile Operator Forecast on the Netherlands provides over 50 operational and
financial metrics for the Dutch wireless market and is one of the best forecasts
in the industry. We provide five-year forecasts at the operator level going out
to 2013. We also provide quarterly historical and forecast data starting in
1Q2003 and ending in 1Q2011. Operators covered for the Netherlands include: KPN
Mobile N.V., Vodafone Group Plc, and Ben (T-Mobile International AG). Our Mobile
Operator Forecasts are updated quarterly and are available for one-time delivery
or through regular updates. 

The Global Mobile Operator Forecast covers 50 operational metrics of 200+ mobile
operators in 50+ countries, making up 80% of the world's population. Our
forecasts are based on our proprietary, country-specific forecasting models.
These models deploy multiple regression analysis and cross-impact matrices that
estimate relationships between subscriber data, technology use and deployment
data, overall economic and demographic changes expected in a particular country;
and relate these to company operational and financial metrics. 

Executive Summary:

Positive subscriber growth continues in the Dutch wireless market +8.2% industry
average subscriber growth in 1Q.2009 

ARPU levels stabilizing in the Netherlands +1.4% operator-wide average ARPU
growth in 1Q.2009 

Minutes of Use per Subscriber are decreasing The industry average MOU/Sub growth
of -4.4% in 1Q.2009 

Strong EBITDA growth for Vodafone in the latest quarter +7.5% industry average
EBITDA growth in 1Q.2009 

So what is IEMR's Forecast? 

Total wireless subscriber accounts in the Netherlands to reach 23.7 million in
2013

* We forecast that total wireless subscribers in the Netherlands will increase
from 19.6 million in 2008 to 23.7 million in 2013. 
* KPN Mobile will continue to be the largest mobile operator in the Netherlands
and we forecast that its subscriber base will increase from 9.8 million in 2008
to 13.5 million in 2013. 
* According to our model, Ben (T-Mobile)'s subscribers will also increase from
5.3 million to 5.4 million and Vodafone's subscribers will increase from 4.5
million to 4.7 million over the forecast period, 2008 - 2013.

KPN Mobile will be taking market shares away from Ben (T-Mobile) and Vodafone
over the next five years

* Our model predicts that KPN Mobile will continue to lead the Netherlands in
market shares; its share of subscribers will increase from 49.8% in 2008 to
57.1% in 2013. 
* The market share gains at KPN Mobile will be at the expense of Ben (T-Mobile)
and Vodafone; we forecast that Vodafone's market share will fall from 23.1% to
19.9% and Ben's market share will fall from 27.0% to 23.0% over the forecast
period, 2008 - 2013.

Vodafone will continue to enjoy the highest ARPU level in the country despite
market share loss

* Our forecasting model predicts that the industry average monthly ARPU level in
the Netherlands will increase from euro27.81 in 2008 to euro30.36 in 2013. 
* Vodafone will continue to receive the highest ARPU level in the country, and
it will reach euro34.63 in 2013. 
* On the other hand, we expect that ARPU levels at KPN Mobile and Ben (T-Mobile)
in 2013 will be euro22.39 and euro24.50 respectively.

KPN Mobile will continue to enjoy higher profitability than Ben (T-Mobile) and
Vodafone over the next several years

* We forecast that the industry average EBITDA margin (calculated as
EBITDA/reported revenue) will decline slightly from 31.7% in 2008 to 30.8% in
2013. 
* KPN Mobile will continue to enjoy higher profitability than Ben (T-Mobile) and
Vodafone over the next five years although we expect that its EBITDA margin will
decline from 39.9% in 2008 to 37.3% in 2013. 
* However, our model predicts that Ben (T-Mobile) will see its EBIDTA margin
improve from 19.5% in 2008 to 23.4% in 2013 (compared to KPN's 37.7% and
Vodafone's 30.7% in 2013).

Companies Mentioned:

* KPN Mobile N.V. 
* Vodafone Group Plc 
* Ben (T-Mobile International AG)

For more information visit
http://www.researchandmarkets.com/research/d62b6f/3q09_netherlands_m

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716 

Copyright Business Wire 2009

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