Schematic Adds Laura Best as VP, Client Services and Michael Kraabel as Creative Director to Firm`s Fast Growing Minneapolis Office

New Execs to Serve as Agency Leads on Target Account and Contribute to Agency
Development in the Midwest Region
MINNEAPOLIS--(Business Wire)--
Schematic, a WPP company, announced today the addition of Laura Best as vice
president, client services and Michael Kraabel as creative director to its fast
growing Minneapolis office. The new executives each bring more than a decade of
interactive experience to Schematic with experience developing and executing
digital campaigns for some of the world`s largest brands. At Schematic, Best and
Kraabel will serve on the team leading the firm`s Target account with additional
responsibilities for developing the firm`s business in the Minneapolis market.

Best joins Schematic from Ameriprise Financial where she served as director,
interactive marketing and was responsible for leading the group in charge of
Ameriprise`s online advisor marketing program and the Ameriprise.com website. At
Schematic, Best will lead the Target account team and contribute to agency
development in the Minneapolis market. Prior to her position at Ameriprise, Best
worked as an account director at creative agency space150 where she managed
interactive initiatives for clients including Fair Isaac and Target. A native of
the United Kingdom, Best graduated from the University of Warwick with a
bachelor`s degree in History.

As creative director, Kraabel will be responsible for leading the design and
implementation of digital initiatives for Schematic`s Target account. He joins
Schematic from Gage Group where he served as group creative director guiding
campaigns for clients including Microsoft, Symantec, 3M and U.S. Bank.
Previously, he worked on both the client and agency sides in developing
interactive strategies for several start-ups. A member of the Minnesota
Interactive Marketing Association (MIMA) Board of Directors for the past five
years, Kraabel is a frequent lecturer in interactive strategy at several local
universities. He holds a B.A. in Political Science from St. John`s University.

"It is a great pleasure to welcome Mike and Laura to Schematic`s Minneapolis
office," said Andrew Solmssen, general manager and EVP at Schematic. "Each of
them has a stellar record of helping to grow their clients` businesses through
smart digital initiatives and are experts in developing and implementing
effective interactive campaigns. We are pleased to add them to the Schematic
team and think their deep ties within the local business community will be a
great plus as we continue to expand our Minneapolis location."

Beginning with an initial web development assignment in 2005,Schematic has since
grown its partnership with Target into a comprehensive strategic relationship
encompassing a broad range of the retailer`s interactive initiatives, including
online and in-store experiences.

About Schematic

Schematic, a WPP company, creates powerful, multi-platform interactive
experiences for the world`s largest brands. Servicing Fortune 1000 companies
including Target, Nokia, Comcast, NBC, Dell and Microsoft, the firm develops
user-focused interactive marketing and innovation solutions that help clients
build brands and delight customers across digital channels. Recognized by both
Advertising Age and AdWeek as one of the industry`s most innovative firms,
Schematic is headquartered in New York with additional offices in Atlanta,
Austin, Los Angeles, London, Minneapolis, San Francisco and San Jose, Costa
Rica.

For more information, please visit http://www.schematic.com.

Saeger Media Group / Schematic
Katy Saeger, 310-597-2337
katy@saegermediagroup.com

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