Ringleader Digital Bolsters Business Development Division with Former AOL Top Mobile Publishers Account Manager

Jesse Hurwitz Brings Proven Expertise to Address Industry`s Ad Serving Needs
NEW YORK--(Business Wire)--
Ringleader Digital, RLD, the world`s premier mobile ad serving solution
provider, today announced that Jesse Hurwitz has joined Ringleader Digital as
Director of Business Development. Hurwitz joins Ringleader Digital after
spending three years with the mobile advertising division of AOL where he
managed top mobile publishers. In his new role at RLD, Hurwitz will focus on
business development while bringing nearly 10 years of experience working with
major mobile players, understanding their ad serving needs for both their direct
sales force and through partner networks.

"We`re looking forward to implementing Jesse`s top-tier mobile publishing
management experience to our business development team," said Bob Walczak, CEO
of Ringleader Digital. "Ringleader is creating an evolution in the marketplace
by licensing its RLD Platform to top players in the mobile advertising space.
There is a growing demand for the technology we`ve created that is transforming
the mobile advertising industry into an experience similar to the online world."

Ringleader Digital exclusively licenses its RLD platform and solutions to
publishers, ad networks, agencies, brands and analytics companies as either a
bundled solution or on an à-la-carte basis. The platform is an established
technology of scalable, licensable solutions that allows customers to identify,
track and target mobile and new media users in real time. Every component of the
RLD platform works with existing systems used for ad serving. As a result,
mobile and new media users can do everything that is being done in the online
world, without costly software investments or interoperability issues.
Ringleader Digital`s suite of mobile advertising technologies and solutions is a
major initiative in the company`s business development team.

"I`m excited to join a company ahead of the curve - creating an online
experience for the mobile advertising industry for example," said Jesse Hurwitz.
"My experience managing top mobile clients needs has led me to recognize that
Ringleader is leading the market in the right direction with its mobile
solutions and is providing exactly what major publishers are looking for as
mobile moves from early days to main stream media."

Prior to joining Ringleader Digital, Hurwitz was a Senior Client Manager at the
mobile advertising division of AOL. In his role, Hurwitz managed multiple
strategic, big-name brand accounts to increase reach, scale, and engagement
through the use of SMS, mobile couponing, mobile payments, store locator,
click-to-call and data capture campaigns. He was also responsible for managing
client accounts to ensure they receive crucial information regarding mobile
advertising platforms and functionality to ensure the success of mobile
advertising campaigns.

Prior to joining AOL, Hurwitz was the National Account Manager for USA Wireless
Solutions. In his role Hurwitz managed multiple sales accounts and developed
strategies to launch new products and improve sales. Hurwitz has also held sales
and advertising positions with Conductive Corporation and the HotJobs division
of Yahoo.com.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the
world`s premier ad serving solution provider, delivering the online equivalent
of ad serving technology and functionality to the mobile and new media markets.
Today, Ringleader Digital provides technology to leverage rich user data for
targeted, trackable advertising and real-time visibility into online campaign
performance. Ringleader has developed the RLD platform which consists of
scalable, licensable solutions that allow publishers, agencies and analytics
companies to identify, track and target mobile and new media users - in real
time. Every component works together and integrates with the ad serving systems
already in use providing RLD Platform users with the ability to utilize
everything that can be done in the online world in mobile and new media.
Ringleader exclusively licenses the RLD platform and its solutions to customers
as either a bundled solution or on an à-la-carte basis. Ringleader is based in
New York City. For more information please visit www.ringleaderdigital.com.

Racepoint Group
Stephen Russell, +1-781-487-4609
ringleader@racepointgroup.com

Copyright Business Wire 2009