MFLEX Pelikon Technology Built into the Toshiba® ebook Reader Mobile Phone

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Mon Oct 5, 2009 9:00am EDT

Toshiba Biblio User Experience is Enhanced by the Design Integration of the
MorphpadTM Display
ANAHEIM, Calif. & CAMBRIDGE, England--(Business Wire)--
Multi-Fineline Electronix, Inc. (Nasdaq:MFLX), a leading global provider of
high-quality, technologically advanced flexible printed circuit and value-added
component assembly solutions to the electronics industry, today announced that
its MorphpadTM technology has been integrated into the Toshiba Biblio ebook
reader mobile phone. This consumer device features a touch screen with a
slide-out keyboard using the MorphpadTM display as a numeric keypad in the
portrait orientation that automatically morphs into a full QWERTY keypad in
landscape mode. 

With an integrated lighting system, the MorphpadTM display consumes low power,
is visible in all lighting conditions and from wide viewing angles. The
MorphpadTM display is a turnkey module, which provides full tactile feedback
complementing LCD touchscreens. MorphpadTM displays can use various colors, set
on a black background, providing high contrast and visual impact using
SmartInkTM technology. When power is off, the morphing keypad display provides a
clean, black surface, appealing to both consumers and product designers. 

"Toshiba`s adoption of our MorphpadTM display is a testament to MFLEX`s
innovation in consumer technology devices," said Reza Meshgin, chief executive
officer at MFLEX. "It`s an honour to partner with such a prestigious brand that
shares our goals of enhancing the consumer experience." 

In December 2008, MFLEX acquired Pelikon, a privately-held technology company
focused on the development of MorphpadTM displays, SmartInkTM technology and
drive electronics. The SmartInkTM technology enables "morphing" or
reconfigurable keypads and animation effects on virtually any consumer product. 

"With so many functions accessed on consumer electronic devices today, it`s more
important than ever to enhance the user experience," said Matt Wolk, vice
president of corporate development and chief strategy officer at MFLEX. "We`ve
developed a technology that enhances the user interface and operation of
smartphones and other electronic devices. By morphing the Biblio keypad for
multiple applications the user now has maximum flexibility and ease of use." 

About MFLEX

MFLEX (www.mflex.com) is a global provider of high-quality, technologically
advanced flexible printed circuit and value-added component assembly solutions
to the electronics industry. The Company is one of a limited number of
manufacturers that provides a seamless, integrated end-to-end flexible printed
circuit solution for customers, ranging from design and application engineering,
prototyping and high-volume manufacturing to turnkey component assembly and
testing. The Company targets its solutions within the electronics market and, in
particular, focuses on applications where flexible printed circuits are the
enabling technology in achieving a desired size, shape, weight or functionality
of an electronic device. Current applications for the Company's products include
mobile phones and smart mobile devices, medical devices, computer/data storage,
portable bar code scanners and other handheld consumer electronic devices.
MFLEX's common stock is quoted on the Nasdaq Global Select Market under the
symbol MFLX. http://www.mflex.com

Certain statements in this news release are forward-looking statements that
involve a number of risks and uncertainties. These forward-looking statements
include, but are not limited to, statements and predictions regarding the
Company`s competitive advantages and market opportunities. Additional
forward-looking statements include, but are not limited to, statements
pertaining to plans, strategies or objectives of management for future
operations and any other statement that is not historical fact, including any
statement which is preceded by the words "can," "may," or similar words. Actual
events or results may differ materially from those stated or implied by the
Company`s forward-looking statements as a result of a variety of factors
including the Company`s ability to develop and deliver new technologies, and
other risks detailed from time to time in the Company`s SEC reports, including
its Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. These
forward-looking statements represent management`s judgment as of the date of
this news release. The Company disclaims any intent or obligation to update
these forward-looking statements. 

MFLEX, MorphPadTM, SmartinkTM and PelikonTM are trademarks or registered
trademarks of Multi-Fineline Electronix, Inc. or its affiliates in the U.S.,
other countries or both. Certain other product names, logos, brands and other
trademarks referred to herein are the property of their respective holders, who
are not affiliated with MFLEX. 

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For more information contact:
MWW Group
Meghan Fintland, +1-415-318-4332 (office)
+1-415-202-4339 (mobile)
mfintland@mww.com

Copyright Business Wire 2009

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