Amorim`s ReCORK America and SOLE Footwear to "Upcycle" Millions of Used Natural Cork Wine Closures

* Reuters is not responsible for the content in this press release.

Mon Oct 5, 2009 9:00am EDT

Reusing a Renewable Resource
NAPA, Calif.--(Business Wire)--
ReCORK America, a US-based wine cork recycling program sponsored by Amorim of
Portugal, the world`s largest producer of natural cork wine closures, announced
they are partnering with SOLE of Canada to reclaim and "upcycle" a portion of
the billions of natural cork wine and Champagne closures opened each year by US
and Canadian consumers. 

SOLE is a leading manufacturer of footwear products with distribution throughout
North America. Mike Baker, SOLE`s CEO, views the partnership with Amorim`s
ReCORK as a splendid opportunity for both companies to deliver on their
sustainable business models. "We have been working with ReCORK for over 8
months," said Baker. "They provided us with thousands of used corks and we did
the R&D necessary to successfully come up with a cork blend in our footwear
products that enhances the material properties of the footwear while extending
the useful life of the cork for years to come. This is the kind of sustainable
effort that benefits everyone." 

ReCORK and SOLE have an agreement to find sustainably optimized ways to reuse
and recycle as many corks as can be collected. Roger Archey, a spokesman for
Amorim`s ReCORK, says the timing is perfect. "We have collected nearly 4 million
corks since the program started in 2007 - that`s without promotion or fanfare.
The SOLE partnership will give us the opportunity to dramatically expand our
collection efforts and better serve our current and future collection partners."


ReCORK`s recycling partners include many familiar names in the wine, hospitality
and retail markets, including: American Airlines/Sodexo, The Wine Tasting
Network (WTN), Diageo Chateau & Estate Wines, Rodney Strong Wine Estates,
Cakebread Cellars, Whole Foods Markets in Northern California, the Culinary
Institute of America at Greystone, Rutherford Wine Co. and PlumpJack, to mention
a few. 

An important goal of the ReCORK/SOLE partnership is to help foster a better
understanding and appreciation of the important role cork oak forests, and for
that matter, the role all forests play in our everyday lives. Natural cork is a
perfect definition of sustainability - birth, development, harvest, and renewal:
all without cutting down a single tree! 

About ReCORK and Amorim 

ReCORK America is a natural cork recycling program sponsored by Amorim of
Portugal and its US affiliates, Portocork America and Amorim Cork America. For
additional information, visit www.recorkamerica.com or www.savemiguel.com. 

Tracing its root to the 19th century, Amorim has become the largest cork and
cork-derived company in the world, generating over Euro 450 million in sales
throughout more than 100 countries. Amorim and its subsidiaries are an integral
part of a conservation effort to guarantee the survival of hundreds of thousands
of cork oak trees throughout the Mediterranean Basin. Amorim is proud of its
contributions to the correct utilization of these important forests that
represent a key role in CO2 retention, preserving biodiversity and preventing
desertification. Information about Amorim of Portugal can be found at
www.amorim.com/en and www.corkfacts.com. 

About SOLE 

SOLE launched its line of supportive, do-it-yourself, heat-moldable footbeds in
2001. Millions of happy feet later, SOLE extended its expertise in foot health
and comfort to a line of Premium Performance Socks. In 2008, SOLE launched its
Platinum Sandal, which offers unrivaled orthopedic support and comfort. REI, Red
Wing Shoes, Zappos.com and thousands of specialty retailers around the world
carry SOLE. SOLE products are used by dozens of professional teams in the NFL,
NBA and MLB as well as 'UltraMarathon Man' Dean Karnazes, renowned mountaineer
Ed Viesturs, Team Nike Adventure Racing and the US and Canadian Military.
www.yoursole.com

ReCORK America
Roger Archey & Associates
Roger Archey, 415-927-4207
rarchey@pacbell.net
or
SOLE
Ian Anderson, 970-963-4873
Mobile: 970-390-4871
ian@backbonemedia.net

Copyright Business Wire 2009

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