Mall Networks Names Discover Financial Services Veteran, Michael Burke, as VP of Retail Partnerships

Burke led development and growth of ShopDiscover and Discover Extras programs,
and brings 20 years experience in financial services, retail, and loyalty
marketing
LEXINGTON, Mass.--(Business Wire)--
Mall Networks, the leading provider of loyalty shopping solutions, today
announced that Michael Burke has joined the company`s management team as vice
president of Retail Partnerships. In this capacity, Burke will direct the
company`s rapidly growing and differentiated offerings for in-store loyalty
shopping, lead partnership development and management with a robust network of
brick-and-mortar retailers and service providers, and work closely with clients
on program strategy and development.

Burke comes to Mall Networks from Discover Financial Services, where he was
director of Strategic Business Development and led the development, launch and
growth of Discover`s market-leading in-store and online merchant-funded rewards
programs, ShopDiscover and Discover Extras. In these programs, Burke created
multi-channel merchant coalitions that provided Discover card members with
best-in-class cash-back rebates and exclusive brick-and-mortar offers. Bringing
more than 20 years of industry experience, Burke has also held leadership
positions in marketing and business development at SHCDirect, Fleet Credit Card
Services, Advanta Corporation, and First Card.

"Mall Networks is executing on a superior and differentiated strategy for
national, regional and local in-store loyalty shopping, and Mike`s expertise and
pioneering work at Discover makes him the ideal person to head this effort,"
said Ben Kaplan, COO of Mall Networks. "Along with our ongoing investments in
expanding our in-store platform and merchant network, Mike will help us continue
to innovate and assist our clients to build leading loyalty shopping programs."

About Mall Networks

Mall Networks is the leading provider of loyalty shopping solutions that
increase revenue, strengthen customer loyalty, and improve member engagement for
a range of industries including financial services, card issuers, airline and
hospitality, affinity organizations and loyalty programs. Featuring an
integrated network of more than 700 world-class online and bricks-and-mortar
merchants, Mall Networks' multi-channel shopping solutions and flexible,
on-demand platform power personalized online and in-store shopping programs for
more than 100 million consumers. Industry leaders including JPMorgan Chase,
Delta, Best Buy, Upromise, Verizon, and Shop.org rely on Mall Networks to build
loyal, profitable customer relationships. Mall Networks is headquartered in
Lexington, Mass. For more information, visit www.mallnetworks.com.

PalPR
Amy Paladino, 781-772-1005
amypal@comcast.net

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