Cricket Wireless Selects Brightstar's Software Solution to Manage Sales & Inventory at Retail

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Mon Oct 5, 2009 9:00am EDT

Cricket Wireless Selects Brightstar's Software Solution to Manage Sales &
Inventory at Retail
Brightstar's Easy to Deploy, Simple to Use POS Solution Matches Perfectly with
Cricket Wireless' Rapid National Expansion

MIAMI, Oct. 5 /PRNewswire/ -- Cricket Communications, Inc., a leading provider
of unlimited wireless services, announced today an agreement to purchase an
enterprise license from Brightstar Corp. for their innovative retail
management software called Inpowered(TM).


The Inpowered solution will be used at all Cricket-owned stores as well as
more than 4,000 additional points of sale throughout the United States that
represent Cricket's expanding authorized retail channel.


Inpowered provides the most flexible, easy to integrate software solution in
the industry for the management of inventory and processes at the point of
sale.  Cricket's company-owned stores, as well as preferred retailers and
authorized dealers, will benefit from an in-store inventory control and cash
management module, which will provide them with visibility and technology to
monitor inventory levels and enable them to manage cash at the point of sale. 
In addition, Inpowered will be used to record and track all in-store sales as
well as sales via the Internet.


"We were looking for a best-in-class, seamless supply chain management
technology solution that was easy to use and deploy.  We also needed one that
was tailored to the serialized nature of our industry and could act as a
catalyst for our cutting-edge inventory replenishment ideas," said Keith
Buckley, senior vice president of supply chain management at Cricket. 
"Brightstar's Inpowered fit the bill perfectly as we needed a POS system that
would help our sales teams sell more services, gain important intelligence
about our sales and ensure that Cricket, as a company, manages our inventory
in a cost-effective way."


While reviewing POS systems available in the market today, another critical
requirement for Cricket was to find and implement an open architecture
solution that was flexible enough to co-exist and interact with existing
customer-facing systems.  Unlike many other POS wireless systems that require
staff and time to integrate and maintain, with Inpowered, Cricket's sales
associates and partners do not have to spend time dealing with the usual
hassle of system implementation and change management.


Additional features of Brightstar's Inpowered technology include:
    --  Accounting  features that help retailers keep track of their
inventory,
        commissions, and profits all at once eliminating problems with
tracking
        sales, sales commissions, store inventory, returns, and transfers
    --  Provides information to retailers instantly by compiling data in
        real-time rather than batching daily or even weekly
    --  Not only provides real-time data for protecting commissions and
securing
        inventory, it also motivates employees and helps increase profits
    --  Real-time activation is embedded in the POS
    --  Acts like a cash register system that prints receipts
    --  Paperless and automatic scanner function populates data into the POS
    --  Validation of mobile phone's Electronic Serial Numbers (ESN's)

    --  Multi-language and multi-currency capabilities



"We're excited to bring the right solution and support to an innovator like
Cricket, ensuring they receive best in class intelligence at the point of
sale. Cricket's growth and results are a testament to their innovative product
and service offerings," said Brian Corey, Brightstar's vice president of
business development.


"Brightstar is recognized as the global innovator in supply chain solutions
for the wireless industry and a leader in supporting wireless retail.  Our
partnership with companies like Cricket ensures we continue to create
innovative solutions that retailers want while helping to catapult the
industry forward," Corey continued.


Brightstar, along with Cricket, will co-lead the implementation of its
Inpowered technology into the Cricket IT and retail environments.
Implementation is slated to begin this year.


About Brightstar
Brightstar Corp. is a multi-billion dollar global leader in customized
distribution and integrated supply chain solutions for the converging wireless
and IT industries.  With sales and distribution facilities on six continents,
Brightstar offers leading wireless and IT manufacturers the largest global
reach, ensuring that the right product is in the right place, at the right
time.  Brightstar's industry-leading supply chain solutions are used by the
world's top network operators and retailers to improve financial results,
increase EBITDA and turn their supply chains into a competitive advantage. 
For more information on Brightstar, please visit www.brightstarcorp.com.



    For more information, contact:
    Michele M. Merrell
    Brightstar Corp.
    305.421.6000
    michele.merrell@brightstarcorp.com

    Gregory Lund
    Cricket Communications
    858.882.9105
    glund@cricketcommunications.com






SOURCE  Brightstar Corp.

Michele M. Merrell of Brightstar Corp., +1-305-421-6000,
michele.merrell@brightstarcorp.com; or Gregory Lund of Cricket Communications,
+1-858-882-9105, glund@cricketcommunications.com
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