Mobile Platform Provider Tarsin Unveils Revolutionary Capsa Platform to Connect Brands With Consumers Across the Globe

Mobile Platform Provider Tarsin Unveils Revolutionary Capsa Platform to
Connect Brands With Consumers Across the Globe
Tarsin's game-changing mobile platform spurs a new level of brand-consumer
interaction, enables 'design-once' development that spans carriers, operating
systems and mobile devices

INCLINE VILLAGE, Nev., Oct. 5 /PRNewswire/ -- Mobile application platform
provider Tarsin, Inc. (www.tarsin.com) today launched its Capsa platform, a
thin client-based, rapid application delivery solution for brands and
operators wanting to deliver unique content and applications to the mass
mobile market. Capsa gives brands such as Hallmark and United Media's Dilbert
the ability to successfully build and nurture personal relationships with
consumers on any mobile network and most Internet-ready mobile devices.

On-the-go consumers continue to become more sophisticated and evolve their
mobile behaviors, and as a result, they demand richer experiences and new ways
to share and express themselves. As consumers' mobile expectations rise,
brands face constant pressure to establish meaningful connections and achieve
success in the increasingly complex mobile environment. Though the process of
"mobilizing" brands' strategies had begun with limited success over the past
few years, the market has not fully progressed as a result of fragmentation
and technical challenges - until now.

"The mobile market value chain is deeply disjointed, and brands are looking
for a partner who can provide an end-to-end solution that is in line with
their long-term mobile strategies and provides customers with a truly
interactive brand experience in the mobile environment," said John Osborne,
chief executive officer and co-founder of Tarsin. "Tarsin's experience with
top brands, expertise in mobile content and application delivery, and
commitment to eliminating the barriers that stand between brands and consumers
allows it to ease those challenges and help brands realize success in this
exciting market."

Capsa: The industry's first universal mobile application platform
Tarsin currently supports millions of mobile consumers with a variety of
services, and is starting to reach millions more through new partnerships with
leading mobile and new-to-mobile brands. The recently announced mobile
greeting application launched by Hallmark was developed in partnership with
Tarsin, and is powered by the Capsa platform. The intuitive application allows
users to enjoy and share Hallmark Mobile Greetings with friends and family and
will eventually work across most carriers and devices.

Capsa is also the engine behind United Media's recent launch of Dilbert
Mobile, an interactive application that allows consumers to access and share
the last 20 years of Scott Adam's popular Dilbert comic strip. Through
partnerships with these and other globally recognized brands such as Motorola,
Kodak, Carphone Warehouse and Nextel Latin America, Tarsin supports millions
of mobile customers around the globe each day.

Capsa is the first universal mobile content delivery solution that manages and
optimizes content for all screen resolutions and interfaces. Building on its
strong foundation as a proven mobile solution provider for more than six
years, Tarsin helps brands reach the unlocked potential of the mass mobile
market and reenergize and grow personal relationships with consumers on any
mobile network and on most any mobile device.

By designing, developing and deploying through the Web standards based
framework, brands can reach mass-market consumers with compelling and
optimized content on thousands of devices in multiple languages. This
capability is critical for companies looking to enhance already-available
offerings or develop compelling, interactive applications that reach a broader
consumer base, ensuring ROI (return on investment) with a flexible
'design-once' approach.

"The design-once, deploy-multiple-times approach allows organizations to focus
on leveraging existing content, generating new applications, increasing
revenue and improving overall business performance rather than drowning in the
back-end functionality and technical aspects of mobile content delivery,"
Osborne added.

In addition to deploying optimized, personal content to consumers via the
revolutionary Capsa platform, Tarsin acts as a full-service business, helping
brands develop engaging user interfaces, and determine the most appropriate
and profitable content to extend into mobile with ROI. The company's
successful deployment history and vast experience in the mobile space give the
ability to offer unparalleled expertise in helping any brand expand its
footprint into the mobile arena.

For more details on Capsa, please visit http://www.tarsin.com/platform.html.

About Tarsin, Inc.
Founded in 2002, Tarsin (www.tarsin.com) is a privately funded, international
mobile software development firm with offices in the United States and United
Kingdom. The company's revolutionary Capsa platform is the first universal
mobile content delivery solution on the market today that is carrier,
operating system and device agnostic. This mobile platform provides an
end-to-end, Web standards based framework that enables brands and mobile
operators to design once and deliver unprecedented mobile experiences. A
history working with diverse businesses from retail, publishing, consumer
packaged goods to entertainment, Tarsin provides professional application
development and consulting services to clients, helping define and create
mobile strategies so these brands can build and reenergize personal
connections with consumers.

SOURCE Tarsin, Inc.

Drew Crowell of GolinHarris, +1-972-341-2581, dcrowell@golinharris.com, for
Tarsin, Inc.