Photo: Compete Unlocks the Secrets of Paid Search Success

Compete PRO reveals competitors' paid keyword strategies so you can turn their
traffic into yours

BOSTON, Oct. 5 /PRNewswire/ -- Compete, a TNS Media company, today announced
its newest innovation, paid search keyword breakouts, just one of the recent
enhancements to Compete PRO, its Web-based online measurement service. Paid
search breakouts display the keywords competitors buy to drive site traffic
(the tool already tracks organic keywords), unlocking the secret to paid
search marketing success: up-to-date visibility into actual searching behavior
and bidding strategies. Compete PRO also shows which keywords strike the best
balance of low cost and engagement for a given market or category. Anyone
responsible for building, executing or monitoring paid search campaigns --
from advertisers to online publishers and agencies -- will immediately benefit
from the insight Compete PRO delivers.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/compete/40429/

"If you're in charge of building paid search campaigns, you will not find the
same combination of data depth, ease-of-use and actionable information that
Compete PRO delivers," said Stephen DiMarco, CMO of Compete. "After running
just one report, perhaps on your biggest competitor, you'll be hooked on the
ability to see -- on a single, easy to interpret screen -- everything needed
to cost-effectively redirect your competitors' search traffic from their Web
site to yours."

"Insight into the search terms that drive traffic to rival and partner sites
is a key element in developing successful search marketing strategies for our
clients," said Michael Dowd, technology manager at GroupM Search, the world's
leading global search marketing specialist. "The product enhancements, such as
paid search breakouts and trended search metrics, have made Compete PRO a
valuable tool in helping maximize search ROI."

New in Compete PRO
-- Paid AND organic search data that provides a window to a competitor's
strategy on a single page.
-- Customizable and preset search filters that allow sorting by time
period, search referral share, time spent, industry or category.
-- Historical search referral data over a two-year period showing trends
(such seasonal or event-driven campaigns) that could provide a new
lift
in search traffic and revenue.

-- Usability features that make it even easier to export what you've
learned (tables, graphs and reports) outside Compete PRO so others
inside and/or outside (agencies) can take immediate action.

Using Compete PRO
Advertisers, publishers and agencies alike use Compete PRO to discover
engaging keywords that deliver more traffic, build keyword lists and protect
branded keywords from competitors. The solution also allows marketers to
benchmark historical performance and discover revenue-generating opportunities
by site, historical timeframe or industry category. Based on the largest
integrated online panel in the industry, Compete PRO offers a single,
easy-to-use online destination for building, tracking, refining and pricing
search marketing campaigns. To learn more about how Compete PRO is used by
advertisers, agencies and publishers, go to www.compete.com.

About Compete
Compete, a unit of TNS Media, helps the world's top brands improve their
marketing based on the online behavior of millions of consumers. Leading
marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise,
Chrysler, and Verizon Wireless rely on Compete's services to create effective
online experiences and highly profitable advertising campaigns. Compete's
online behavior database -- the largest in the industry -- makes the Web as
ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please visit
www.competeinc.com, or to join the conversation visit www.compete.com.

About TNS Media
Established in more than 30 countries, TNS Media explores all the media --
print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24
hours a day, seven days a week, and offers a full range of insights, analyses
and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and
marketing intelligence including advertising expenditure monitoring,
advertising creation monitoring, audience measurement, market influence
analytics, online consumer behavior tracking, news monitoring, sports
sponsorship evaluation and more. The TNS Media companies track more than 3
million brands and provide vital market intelligence to 16,000 customers in
the world. www.tnsmediagroup.com

All logos, company and product names may be trademarks or registered
trademarks of their respective owners.

About Kantar Group
The Kantar Group is one of the world's largest research, insight and
consultancy networks. By uniting the diverse talents of more than 20
specialist companies -- including the recently-acquired TNS -- the group aims
to become the pre-eminent provider of compelling and actionable insights for
the global business community. Its 26,500 employees work across 80 countries
and across the whole spectrum of research and consultancy disciplines,
enabling the group to offer clients business insights at each and every point
of the consumer cycle. The group's services are employed by over half of the
Fortune Top 500 companies. For further information, please visit
www.Kantar.com.

SOURCE Compete

Cynthia Stephens of Compete, Inc., +1-617-933-5651, cstephens@compete.com; or
Gretchen Bender of Greenough Communications, +1-617-275-6526,
gbender@greenoughcom.com, for Compete