Digital Primates Teams Up With MLB Advanced Media To Unveil MLB.TV Online Video Player

Digital Primates Teams Up With MLB Advanced Media To Unveil MLB.TV Online
Video Player

CHICAGO, Oct. 5 /PRNewswire/ -- Digital Primates IT Consulting Group, an
industry leader in RIA technologies, recently partnered with MLB Advanced
Media, LP (MLBAM), the interactive media and Internet company of Major League
Baseball, to deliver the MLB.TV media player, which enables subscribers to
watch live and on-demand games on their computers.

The media player utilizes MLB.com's proprietary speed detection that allows
broadband customers to enjoy a High Definition-quality picture where
available. It also has live-game DVR functionality and offers multi-game
views, providing access to watch four live games simultaneously. Additional
features of the new media player include:

-- Real-time alerts to watch highlights from other games
-- Home and away broadcast feeds for every game (where available)
-- Picture-in-picture functionality

-- Customizable player tracker alerts with live at-bat look-ins

"As a die-hard baseball fan, working with MLBAM was a thrill," said Jeff
Tapper, Digital Primates' Partner and Senior Consultant. "When developing the
video player, our first thought was 'what would we, as fans, like to see?'
MLBAM already had an infrastructure in place, and working with them every step
of the way helped achieve the final product that we're all so proud of."

Digital Primates participated in the design and build out of the workflow
system, which determines the availability of video feeds, factors what the
viewer is entitled to see and provides the ability to sell or upsell
additional content to users. Digital Primates also implemented MLBAM's
patented "geo-detection system," which determines where users are located so
black-out restrictions can be enforced.

"Digital Primates has been instrumental in the success of the MLB.TV player
development this season," said Joe Choti, chief technology officer, MLBAM.
"Expert understanding of Flex technology, combined with the ability to
architect a complex system that is capable of scaling, makes Digital Primates
an invaluable addition to a team delivering a product. The difference is in
the dedication and desire to achieve a common goal."

Digital Primates works as both a designer and a mentor. It is dually-focused
on building projects with clients from the conceptual stage to completion, and
empowering clients to construct their own projects through on-site, hands-on
teaching. Its consultants are uniquely positioned as trainers for Adobe
products, holding instructor certificates for myriad technologies, authoring
dozens of articles and books on Adobe products, and speaking regularly at
companies and conferences across the world.

www.digitalprimates.com

SOURCE Digital Primates

John Boit, Melwood Global, +1-202-822-2093, (O), +1-202-468-9413 (M),
jboit@melwoodglobal.com, for Digital Primates