Intertainment Media Appoints Brad Parry Chief Marketing Officer

Announcement Leads Comprehensive Business Strategy For Acclaimed
'itiBiti' Desktop, Mobile Platforms

TORONTO and NEW YORK, Oct. 5 /PRNewswire-FirstCall/ - David Lucatch, President
and Chief Executive Officer (CEO) of Intertainment Media Inc.,
("Intertainment" or the "Company") (TSX VENTURE:INT), together with the Board
of Directors, is pleased to announce the appointment of Mr. Brad Parry as
Chief Marketing Officer.
With over 20 years of progressive, executive experience at global brands
including MacLaren McCann, BBDO and most recently, CanWest Media as VP
Marketing & Strategy, Parry brings a wide range of expertise in digital and
traditional media.
In his new role, Parry will be responsible for all marketing, sales and
communications strategies across the business, focusing on comprehensive
growth of the strong roster of leading North American and international brands
represented by Intertainment Media Inc., and its wholly owned subsidiary,
ItiBiti Systems Inc.
"We are delighted to welcome Brad, and take this important next step in
executing our overall business strategy," said Lucatch. "With a unique mix of
agency and broadcast marketing expertise, Brad's skills and leadership will
significantly enhance our results-driven focus on increasing revenues,
high-profile programs and the value proposition behind the Intertainment Media
and itiBiti brands.
A Rich Media Applications leader, Intertainment Media Inc. delivers
next-generation technology and marketing solutions, enabling clients to power
enhanced branding, loyalty and consumer engagement initiatives. With the
private-label itiBiti revenue-generating platform, major brand partners can
now go beyond the notion of increasing web presence, integrating consumers and
fans, or "clusters", into an engaging, desktop-based social media,
communications and entertainment environment.
Free for consumers to download and use, itiBiti and soon, itiBiti Mobile
feature exclusive, no-cost voice and text communication, custom content,
feeds, premium access to contests, promotions and the power of Microsoft Live
Services built right in. Acclaimed by Microsoft Corp., as "the next generation
of integrated social media applications", itiBiti is poised to redefine the
way brands and consumers can connect in the digital space.
The Company on October 2, 2009, subject to board and regulatory approval has
authorized the issuance of 1,856,000 common share options at a price of $0.139
per common share representing a discount of 25% to the close of market on
October 2, 2009, expiring October 1, 2011. Of the total issuance, 950,000
common share options were granted to insiders of the Company.

Itibiti Systems Inc. - www.itibiti.com

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue
driven, Rich Internet Application (RIA) providing entertainment,
communications and social networking initiatives displayed directly onto a
user's computer desktop - providing major global brands with the unprecedented
ability to power their marketing efforts within a unique, private label
loyalty and revenue platform. itiBiti offers users a rich suite of services in
combination with brand client initiatives, and the Microsoft Windows Live
platform. Users have the ability to access itiBiti using their Windows Live
ID, giving them direct access to a number of Microsoft services. Itibiti
Systems Inc. has an agreement with Highway Entertainment to represent itiBiti,
to all of Omnicom Media Group clients worldwide. Omnicom Media Group ("OMG")
is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading
global advertising, marketing and corporate communications company, providing
services to over 5,000 clients in more than 100 countries. Itibiti Mobile will
provide users of major private label branded itiBiti platforms with the
ability to continue their brand engagement experience with their mobile
smartphone.

Intertainment Media Inc. - www.intertainmentmedia.com

Intertainment Media Inc. is a Rich Media Applications leader, focused on
delivering leading edge technology and marketing solutions enabling clients to
power enhanced branding, loyalty initiatives and consumer engagement. Selected
as a Microsoft Global Agency Initiative partner, Intertainment has joined an
elite group of interactive agencies worldwide that Microsoft recommends to its
Partners and Customers. Additionally, Intertainment owns, operates and invests
in high value content, traffic management, advertising and social networking
solutions including, Eye Rock Digital, No Good TV, View2gether Inc., Itibiti
Systems Inc., and Magnum Fine Commercial Printing Limited. With offices in New
York, Los Angeles and Toronto, Intertainment Media Inc., is Headquartered in
Richmond Hill, Ontario, Canada. Intertainment Media Inc. is listed on the
Toronto Venture Exchange with the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.

This news release may contain certain forward-looking information. All
statements included herein, other than statements of historical fact, is
forward-looking information and such information involves various risks and
uncertainties. There can be no assurance that such information will prove to
be accurate, and actual results and future events could differ materially from
those anticipated in such information. A description of assumptions used to
develop such forward-looking information and a description of risk factors
that may cause actual results to differ materially from forward-looking
information can be found in the company's disclosure documents on the SEDAR
website at www.sedar.com. The company does not undertake to update any
forward-looking information except in accordance with applicable securities
laws.
This release may contain forward looking statements within the meaning of the
"safe harbor" provisions of US laws. These statements are based on
management's current expectations and beliefs and are subject to a number of
risks and uncertainties that could cause actual results to differ materially
from those described in the forward looking statements. Intertainment Media
Inc. does not assume any obligation to update any forward looking information
contained in this news release.

SOURCE Intertainment Media Inc.

Intertainment Media Inc. Corporate Inquiries: David Lucatch, CEO,
dlucatch@intertainmentmedia.com, (905) 763-3510; Investor Communications:
Buchalter Consulting, Stan.Buchalter@BuchalterConsulting.ca, 1-866-631-6537;
Online Investor Relations Hub: AGORACOM, INT@Agoracom.com,
www.agoracom.com/IR/intertainment; Media Inquiries: Sandra Puglielli,
stpnow@rogers.com, (416) 253-4153