Icebreaker Bags Synthetic T-Shirts with Seamstress in Paragon Sports Store Window

Icebreaker Bags Synthetic T-Shirts with Seamstress in Paragon Sports Store
Window

NEW YORK, Oct. 5 /PRNewswire/ --

WHAT:

Bring your synthetic t-shirt into Paragon Sports flagship store on 18th and
Broadway and a live seamstress sitting in the store window will turn it into a
reusable running shoe bag for free!

Marathoners and aspiring marathoners will also receive 26.2% off their
Icebreaker GT purchase and a free pair of Icebreaker socks (from October 5th
to 12th).

Synthetic tops make great plastic bags - but aren't great to run in. They
stink after a run, feel unnatural, and are made from oil. Icebreaker is the
New Zealand-based environmentally-driven leader in outdoor apparel made from
pure merino.

Icebreaker merino apparel is the natural alternative to synthetics - it feels
better, doesn't hold odor, is better for the environment and is biodegradable.
Because you can run in Icebreaker apparel for weeks without washing it, energy
costs are reduced and less detergents are put into the environment.

"Who would have thought that stinky synthetic t-shirts would make such perfect
reusable bags?" says Molly King, Icebreaker communications manager.
"Similarly, many people don't realize how perfect Icebreaker merino wool is in
all types of weather. We hope New Yorkers come in to 'bag synthetics' and try
on a piece of Icebreaker GT, our natural performance line. They'll feel for
themselves why merino wool is a magic all-seasonal fiber."

VISUALS

-- Seamstress in Paragon store window transforming synthetic t-shirts
into
shoe bags
-- Shoppers watching their synthetic shirts being turned into plastic
bags
-- Beautiful running apparel made from merino wool

-- Icebreaker street team in Union Square

WHEN

11 am - 7 pm, Monday, Oct. 5 - Monday, Oct. 12

WHERE

PARAGON SPORTS
867 Broadway @ 18th Street, New York City

CONTACT:

Molly King (in NYC)
(971) 255-9856
Molly.King@icebreaker.com

About Icebreaker
Launched in 1994, Icebreaker was the first company to develop a merino fiber
layering system for the outdoors. Icebreaker is sold in more than 2,000 stores
in 24 countries throughout Europe, Asia, Australasia and North America. Based
in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from
120 high country stations in the country's Southern Alps to create edgy
outdoor clothing that combines nature's work with human technology and design.
The company is committed to sustainability, ethical manufacturing and animal
welfare. Info: www.icebreaker.com.

This release was issued through WebWire(R). For more information visit
http://www.webwire.com.

SOURCE Icebreaker

Molly King (in NYC), +1-971-255-9856, Molly.King@icebreaker.com