Siperian Congratulates Merck for Being Named a Finalist for the Gartner Master Data Management Excellence Award

Siperian Congratulates Merck for Being Named a Finalist for the Gartner Master
Data Management Excellence Award
Global Pharmaceutical Company One of Three Finalists Chosen to Present During
the Upcoming Gartner MDM Summit October 5-7

FOSTER CITY, Calif., Oct. 5 /PRNewswire/ -- Siperian, Inc., a leading provider
of multidomain master data management (MDM) solutions, congratulates Merck &
Co., Inc. (NYSE: MRK) for being selected as one of three finalists considered
for Gartner's second annual Master Data Management (MDM) Excellence Award.
The competition, which will be held during the Gartner Master Data Management
Summit 2009, will showcase successes and best practices in MDM programs. A
review team from the Gartner analyst community evaluated a number of MDM
initiatives and selected Merck and two other finalists based on the seven
components of Gartner's research note titled, The Seven Building Blocks of
MDM. -- a strategic framework developed by the firm to help organizations
maximize the probability of success. The Seven Building Blocks of MDM areas
include vision, strategy, metrics, governance, organization, processes, and
technology infrastructure.

Each finalist will be asked to present their MDM use case to conference
participants at the Gartner Master Data Management Summit, which will take
place from October 5-7, 2009 in Los Angeles. The winning company, who will be
announced at the conference on October 7th, is determined by attendee feedback
and based on a criterion that demonstrates the best example of MDM excellence.

This will be the second MDM Excellence Award to be presented. During the 2008
Gartner Master Data Management Summit, the inaugural Award was presented to
Johnson & Johnson Health Care Systems. JJHCS, which leverages Siperian MDM
Hub, relies on their MDM initiative to enable the end-to-end experience for
their commercial customers from product supply and contract management to
order and revenue management.

About Gartner Master Data Management (MDM) Summit 2009
The Gartner MDM Summit 2009 highlights key trends and identifies best
practices, technologies, software tools and vendors that will guide you
through successful implementation of new MDM initiatives to help be proactive
in managing and reducing costs, reusing information assets, and build a solid
innovative platform ready for growth. Additional information is available at
http://www.gartner.com/it/page.jsp?id=851612

About Siperian, Inc.
Siperian's multidomain Master Data Management (MDM) software platform provides
a reliable and unified view of critical customer, product, supplier, and
employee data to business users in Global 500 companies across 15 different
industries. Through improved access to real-time information from distributed
data sources, organizations can achieve higher profitability while reducing
operational costs and improving compliance. Siperian's MDM Hub(TM) is a
flexible and integrated software platform that significantly lowers total cost
of ownership and delivers faster time-to-value and superior
return-on-investment. Siperian meets the needs of data intensive companies by
enabling them to improve customer relationship management, sales and
marketing, regulatory compliance, and order-to-cash processes. With corporate
headquarters in Foster City, California, Siperian has offices throughout the
United States and in Toronto, Canada; the Company's EMEA operation is
headquartered in London. To learn more about Siperian visit www.siperian.com
or call 1-866-747-3742.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

SOURCE Siperian, Inc.

Chris McCoin, +1-508-429-5988, chris@mccoinsmith.com, or Richard Smith,
+1-978-433-3304, rick@mccoinsmith.com, both of McCoin & Smith Communications
Inc., for Siperian, Inc.