Real Heroes: Firefighter for Wii and Firefighter Cancer Support Network Join Forces for Fire Safety Week 2009

* Reuters is not responsible for the content in this press release.

Mon Oct 5, 2009 9:30am EDT

Videogame`s "Thinking Fire Technology" Presents Families With Unique Opportunity
to Teach and Learn Fire Safety


SANTA ANA, Calif. & MALTA, N.Y.--(Business Wire)--
Epicenter Studios, developers of Real Heroes: Firefighter for Wii, in
partnership with Crave Entertainment and Conspiracy Entertainment, today
announced that they have joined forces with the Firefighter Cancer Support
Network for Fire Safety Week October 4-10 2009. 

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced below. You can
access the Smart Marketing Page via the following link:
http://www.businesswire.com/portal/site/realheroesfirefighter/

"Bringing attention to fire safety and the tremendous work the firefighting
community does to keep our homes, neighborhoods and businesses safe is very
important to all of us involved with the development of Real Heroes:
Firefighter," said Nathaniel McClure, co-founder, Epicenter Studios. "We are
thrilled that our partners at Crave and Conspiracy joined us in our efforts to
promote fire safety and support firefighters and their families through Real
Heroes: Firefighter game sales." 

Real Heroes: Firefighter puts players in the role of a probationary firefighter
getting their start in a big city fire station. Developed by Epicenter Studios
under the advisement of real firefighters, the game delivers an authentic
firefighting experience where the enemy is a living, breathing fire. The fire
comes to life through Epicenter`s "Thinking Fire Technology" system which
recreates authentic fire behavior and responses. Players will gain hands-on
experience with the dangers of fire and have the opportunity to utilize the
powerful hoses, axes, saws, hydraulic spreaders and other real-life
fire-fighting tools through the use of the Wii Remote and Nunchuk controls. In
addition, players will be presented with real fire safety tips for use in their
everyday life as they progress through the game. 

To honor the firefighting community and all that they do, Epicenter and Crave
have committed to monetary donations to the Firefighter Cancer Support Network
(FCSN). Epicenter will be making a donation based on each copy of the game sold
while Crave has committed to a predetermined contribution. FCSN is a national
organization created to raise awareness about the importance of cancer
prevention and screening among firefighters. In addition, FCSN`s mentor program
brings the many firefighters who are diagnosed with and in treatment for
cancer-related illnesses together to share information about doctors, treatment
options and their experiences. FCSN will be included in all promotional
materials tied to Real Heroes: Firefighter and Crave has sent 1500 complimentary
copies of the game to firehouses across the country as a thank you to the real
heroes. 

"I was really surprised and quite pleased when Firefighter Cancer Support
Network was contacted about the game," said Michael Dubron, Los Angeles County
Firefighter Paramedic/ Founder and President of Firefighter Cancer Support
Network. "In addition to being grateful for the support, we were happy to
contribute to the game`s design as a fun way for kids and families to learn fire
safety." 

Real Heroes: Firefighter is "Rated E-10" and available at retailers nationwide
for a suggested retail price of $29.99. More information about Real Heroes:
Firefighter can be found at http://www.realheroesfirefighter.com. 

About Epicenter Studios

Epicenter Studios, headquartered in Southern California, was founded in March
2007 by talent from, among other titles, the commercially successful, critically
acclaimed Call of Duty franchise. Epicenter Studios' first title, Critter
Round-Up, was a Nintendo WiiWare launch title in both Japan and the United
States. For more information, please visit http://www.epicenterstudios.com/. 

About Crave Entertainment

Based in Santa Ana, California, Crave Entertainment, a wholly owned subsidiary
of FillpointSVG, is a full-service video game publisher for Wii, Nintendo DS,
the PSP (PlayStationPortable) system, PlayStation2 computer entertainment
system, PlayStation3 computer entertainment system, and the Xbox 360 video game
and entertainment system from Microsoft. For more information about Crave
Entertainment please visit www.cravegames.com. 

About FillpointSVG

Headquartered in Malta, New York, FillpointSVG is a leading provider of
direct-to-consumer fulfillment services, distributor and e-commerce solutions
for videogame hardware, software, accessories and PC software for national
retailers and software publishers. For more information, please visit
www.fillpointsvg.com. 

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6061173&lang=en

Marketing Communications for Crave Entertainment
Liz Pieri, 626-818-7580
pieri.liz@gmail.com

Copyright Business Wire 2009

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