Hydra Announces the Addition of CitizenHawk to its Network

CPA Ad Network Adds Service to Reclaim Domains and Lost Revenue from
Cybersquatters

BEVERLY HILLS, Calif., Oct. 5 /PRNewswire/ -- Hydra, the largest pure
performance-based advertising network, today announced a new working
partnership with CitizenHawk, a leading provider of trademark protection and
domain recovery services for branded advertisers.

"CitizenHawk has recovered millions of dollars in lost revenues and traffic
for numerous brands by identifying and reclaiming web sites owned and operated
by cyber/typosquatters," said Zac Brandenberg, CEO of Hydra. "I'm thrilled
that CitizenHawk has joined us as a publishing partner. This is yet another
unique service that Hydra can provide as we continue to service more high
profile, branded advertisers."

Through a unique publisher agreement, CitizenHawk will work with Hydra in
offering domain recovery services to advertisers within the Hydra network.
Advertisers can choose to opt into CitizenHawk's domain recovery program at no
added cost. Once engaged, CitizenHawk proactively works to recover domains
that are infringing upon a brand's trademark, registering the recovered
domains in the brand's name. The resulting traffic from these recovered
domains is redirected to the authorized brand landing page. An advertiser only
pays for that traffic which converts into a qualifying action on either a
cost-per-sale or cost-per-lead basis

The CitizenHawk publishing partnership is the latest in a series of new
capabilities added by Hydra to better appeal to and service the needs of
prominent brands. Other recent brand-focused service offerings include landing
page hosting, full creative services, numerous compliance and quality control
enhancements, and internally-driven, integrated distribution in search, email
and display.

"CitizenHawk is excited to offer our service through an online ad network of
Hydra's size and reputation," said Dave Duckwitz, Chief Executive Officer at
CitizenHawk. "It promises to be a win-win situation for us and Hydra, and most
importantly, Hydra's clients."

In recent years, a large "black market" of cybersquatting and typosquatting
has come in to existence. It is estimated that approximately 20 percent of
all hand-typed URLs are misspelled. By registering typo domains of popular
brands, squatters cost trademark holders million in lost revenues every year.
CitizenHawk has proven successful in returning these fraudulent domains and
the revenues they produce to their rightful owners.

CitizenHawk employs a unique, patent-pending technology to monitor and
identify web sites whose domain names intentionally infringe on a company's
trademark in order to obtain traffic. Through an automated process,
CitizenHawk then takes action to recover those domains for the trademark
owner. Upon domain recovery, branded advertisers typically experience
significant increases in incremental revenue, web traffic, as well as reduced
pay-per-click (PPC) fees. CitizenHawk has developed a solid reputation and
successful track record servicing over 100 online brands. Examples of
satisfied clientele can be found at www.citizenhawk.com. Case studies of
successful implementations can be found here.

About Hydra
Hydra delivers performance-based online advertising for new customer
acquisition on a pure cost-per-action (CPA) basis. Combining a network of over
13,000 publishing partners with its own internal media management groups,
Hydra distributes direct response online ad campaigns via search, email,
display and social media to deliver millions of new sales and leads each month
for many of the largest and best-known consumer product and service companies.
Founded in 2003 and headquartered in Beverly Hills, CA, the company's
pioneering achievements earned it recognition as the 2009 Internet/New Media
Company of the Year by The Technology Council of Southern California as well
as three straight years on the INC 500. Learn more at www.hydranetwork.com.

About CitizenHawk
CitizenHawk provides digital brand management solutions, enabling companies
around the globe to recover domains from cybersquatters, as well as monitor,
protect and enforce proper use of their brands online. CitizenHawk's
patent-pending technology identifies instances of cybersquatting that infringe
on a company's trademark, then sends notices of fraudulent activity to the
domain owner, interrupts the flow of money being paid to cybersquatters and
automates action to get fraudulent sites stopped for good. The company is
headquartered in Aliso Viejo, California, with offices in New York, Boston,
Las Vegas, and Ventura, California. For more information, please visit
www.citizenhawk.com.

SOURCE Hydra

Peter Sadler, 5W Public Relations, +1-646-452-6418, psadler@5wpr.com