APC Wants Electrical Contractors to Take the "Ride of a Lifetime Challenge"

WEST KINGSTON, RI, Oct 05 (MARKET WIRE) --
APC by Schneider Electric, a global leader in integrated critical power
and cooling services, today announced the launch of APC's "Ride of a
Lifetime Challenge" offering electrical contractor firms in the United
States and Canada an opportunity to win one of eight OCC Original
production choppers from Orange County Choppers (OCC). The contest, which
runs through June 30, 2010, is designed to provide electrical contractor
firms with additional information regarding the integration of Schneider
Electric and APC solutions to help develop and expand their businesses.

"Last month we gave OCC the unique challenge to build a hybrid Schneider
Electric chopper that demonstrates how we help people make the most of
their energy," said Rob McKernan, President, North America, APC. "To
commemorate this challenge, we are encouraging electrical contractor firms
to learn more about what inspired our theme bike and how they can work
with APC to deploy safe, reliable, and efficient data center solutions."

Later this year the Schneider Electric custom motorcycle will embark on a
road show to give electrical contractor partners a sneak preview of the
theme bike and an opportunity to meet their local support team to learn
more about APC's "Ride of a Lifetime Challenge." The roadshow includes
eight regional events slated for Atlanta, Boston, Chicago, Dallas, Los
Angeles, Newburgh, NY, Toronto, and Washington, D.C. The events will also
serve as an educational forum for electrical contracting firms to learn
more about partnering with Schneider Electric and APC to capitalize on
emerging trends like energy management and sustainability.

Through APC's "Ride of a Lifetime Challenge" electrical contractor firms
can earn chopper 'keys' by recommending APC three-phase power solutions,
including both the APC and MGE product lines. Electrical contractor firms
can accrue keys throughout the contest to have a chance of starting one
of eight OCC Original production choppers. For APC's "Ride of a Lifetime
Challenge" contest details and to register please visit
www.RideWithAPC.com. For more information on APC and its integrated
solutions please visit www.apc.com or call 800-877-4080.

About APC by Schneider Electric

APC by Schneider Electric, a global leader in critical power and cooling
services, provides industry leading product, software and systems for
home, office, data center and factory floor applications. Backed by the
strength, experience, and wide network of Schneider Electric's Critical
Power & Cooling Services, APC delivers well planned, flawlessly installed
and maintained solutions throughout their lifecycle. Through its
unparalleled commitment to innovation, APC delivers pioneering, energy
efficient solutions for critical technology and industrial applications.
In 2007, Schneider Electric acquired APC and combined it with MGE UPS
Systems to form Schneider Electric's Critical Power & Cooling Services
Business Unit, which recorded 2008 revenue of EUR 2,6 billion (including
APC-MGE sales of $3.7 billion) and employed 12,000 people worldwide. APC
solutions include uninterruptible power supplies (UPS), precision cooling
units, racks, physical security and design and management software,
including APC's InfraStruXure(R) architecture, the industry's most
comprehensive integrated power, cooling, and management solution.
Schneider Electric, with 114,000 employees and operations in 100
countries, achieved sales of EUR 18,3 billion in 2008. All trademarks are
the property of their owners. www.apc.com

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Press Contact:
Schneider Electric
Elizabeth deCastro
Phone: 800-788-1704 x2957
elizabeth.decastro@schneider-electric.com

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