Discover the World of Excellence at LindtExcellence.com

* Reuters is not responsible for the content in this press release.

Mon Oct 5, 2009 10:01am EDT

Lindt Launches Web Site Dedicated to Premium Chocolate Bar Collection







STRATHAM, N.H., Oct. 5 /PRNewswire/ -- Lindt, the world's leading producer of
premium chocolate, today announces the launch of www.LindtExcellence.com, a
site dedicated to the company's Excellence bar collection.  Created to offer
consumers the opportunity to fully experience all the collection has to offer,
the site highlights the history and heritage of Excellence and the brand's
commitment to quality.  The site also features Excellence's many unique flavor
combinations, including Lindt's newest creation, A Touch of Sea Salt, a
delicious blend of rich dark chocolate and Fluer de Sel sea salt crystals. 


Excellence is renowned for its masterful blend of unique flavors with premium,
rich chocolate.  Chocolate lovers are invited to take a deeper look into the
brand's extensive bar portfolio, showcased through the pioneering ingredient
selection process and innovative flavor combinations crafted by the Lindt
Master Chocolatiers.  Fans of Excellence can share their experiences with the
brand and find tips on how to truly appreciate premium chocolate with the
Lindt 5 Senses Tasting Process.  Also online is an extensive store featuring
the entire Excellence collection.


"Lindt Excellence offers chocolate lovers a unique and sophisticated sensory
experience," said Thomas Linemayer, chief executive officer and president of
Lindt USA.  "We are proud to share our exceptional flavor pairings with
consumers through the launch of our Excellence-dedicated site."


Excellence is the world's most exceptionally-crafted premium chocolate,
prepared by selecting the world's finest cocoa beans and creating the most
premium textures, lingering tastes, and elegant flavors chocolate can offer. 
The Excellence collection includes 13 innovative flavors for every chocolate
lover, including Excellence 50% Cocoa, 70% Cocoa,  85% Cocoa, 90% Cocoa, 99%
Cocoa, A Touch of Sea Salt, Chili, Intense Orange, Intense Mint, Intense Pear,
White Coconut, Extra Creamy, and Toffee Crunch.  For more information about
Excellence, please visit www.LindtExcellence.com. 


About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate
category, offering high-quality products in more than 80 countries.  Lindt &
Sprungli operates eight production facilities in Europe and the United States
and employs 6,300 worldwide.  Lindt USA operates more than 70 retail stores
throughout the country and maintains wide distribution through extensive
retail and wholesale channels.  For more information on Lindt, visit
www.lindtusa.com.




SOURCE  Lindt & Sprungli

Jessica Lappen, +1-617-939-8313, jlappen@coneinc.com, or Anjala Gulati,
+1-617-939-8421, agulati@coneinc.com, both for Lindt & Sprungli
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.