Intertainment Media Appoints Brad Parry Chief Marketing Officer

TORONTO, ONTARIO AND NEW YORK, NEW YORK, Oct 05
(MARKET WIRE) --
David Lucatch, President and Chief Executive Officer (CEO) of
Intertainment Media Inc., ("Intertainment" or the "Company") (TSX
VENTURE: INT), together with the Board of Directors, is pleased to
announce the appointment of Mr. Brad Parry as Chief Marketing Officer.

With over 20 years of progressive, executive experience at global brands
including MacLaren McCann, BBDO and most recently, CanWest Media as VP
Marketing & Strategy, Parry brings a wide range of expertise in digital
and traditional media.

In his new role, Parry will be responsible for all marketing, sales and
communications strategies across the business, focusing on comprehensive
growth of the strong roster of leading North American and international
brands represented by Intertainment Media Inc., and its wholly owned
subsidiary, ItiBiti Systems Inc.

"We are delighted to welcome Brad, and take this important next step in
executing our overall business strategy," said Lucatch. "With a unique
mix of agency and broadcast marketing expertise, Brad's skills and
leadership will significantly enhance our results-driven focus on
increasing revenues, high-profile programs and the value proposition
behind the Intertainment Media and itiBiti brands.

A Rich Media Applications leader, Intertainment Media Inc. delivers
next-generation technology and marketing solutions, enabling clients to
power enhanced branding, loyalty and consumer engagement initiatives.
With the private-label itiBiti revenue-generating platform, major brand
partners can now go beyond the notion of increasing web presence,
integrating consumers and fans, or "clusters", into an engaging,
desktop-based social media, communications and entertainment environment.

Free for consumers to download and use, itiBiti and soon, itiBiti Mobile
feature exclusive, no-cost voice and text communication, custom content,
feeds, premium access to contests, promotions and the power of Microsoft
Live Services built right in. Acclaimed by Microsoft Corp., as "the next
generation of integrated social media applications", itiBiti is poised to
redefine the way brands and consumers can connect in the digital space.

The Company on October 2, 2009, subject to board and regulatory approval
has authorized the issuance of 1,856,000 common share options at a price
of $0.139 per common share representing a discount of 25% to the close of
market on October 2, 2009, expiring October 1, 2011. Of the total
issuance, 950,000 common share options were granted to insiders of the
Company.

Itibiti Systems Inc. - www.itibiti.com Itibiti Systems' platform,
itiBiti, is a revolutionary, instant revenue driven, Rich Internet
Application (RIA) providing entertainment, communications and social
networking initiatives displayed directly onto a user's computer desktop
- providing major global brands with the unprecedented ability to power
their marketing efforts within a unique, private label loyalty and
revenue platform. itiBiti offers users a rich suite of services in
combination with brand client initiatives, and the Microsoft Windows Live
platform. Users have the ability to access itiBiti using their Windows
Live ID, giving them direct access to a number of Microsoft services.
Itibiti Systems Inc. has an agreement with Highway Entertainment to
represent itiBiti, to all of Omnicom Media Group clients worldwide.
Omnicom Media Group ("OMG") is the media services division of Omnicom
Group Inc. (NYSE: OMC), the leading global advertising, marketing and
corporate communications company, providing services to over 5,000
clients in more than 100 countries. Itibiti Mobile will provide users of
major private label branded itiBiti platforms with the ability to
continue their brand engagement experience with their mobile smartphone.

Intertainment Media Inc. - www.intertainmentmedia.com Intertainment Media
Inc. is a Rich Media Applications leader, focused on delivering leading
edge technology and marketing solutions enabling clients to power
enhanced branding, loyalty initiatives and consumer engagement. Selected
as a Microsoft Global Agency Initiative partner, Intertainment has joined
an elite group of interactive agencies worldwide that Microsoft
recommends to its Partners and Customers. Additionally, Intertainment
owns, operates and invests in high value content, traffic management,
advertising and social networking solutions including, Eye Rock Digital,
No Good TV, View2gether Inc., Itibiti Systems Inc., and Magnum Fine
Commercial Printing Limited. With offices in New York, Los Angeles and
Toronto, Intertainment Media Inc., is Headquartered in Richmond Hill,
Ontario, Canada. Intertainment Media Inc. is listed on the Toronto
Venture Exchange with the symbol "INT".

This news release may contain certain forward-looking information. All
statements included herein, other than statements of historical fact, is
forward-looking information and such information involves various risks
and uncertainties. There can be no assurance that such information will
prove to be accurate, and actual results and future events could differ
materially from those anticipated in such information. A description of
assumptions used to develop such forward-looking information and a
description of risk factors that may cause actual results to differ
materially from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The company
does not undertake to update any forward-looking information except in
accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of
the "safe harbor" provisions of US laws. These statements are based on
management's current expectations and beliefs and are subject to a number
of risks and uncertainties that could cause actual results to differ
materially from those described in the forward looking statements.
Intertainment Media Inc. does not assume any obligation to update any
forward looking information contained in this news release.

Contacts:
Intertainment Corporate Inquiries:
David Lucatch
CEO
(905) 763-3510
dlucatch@intertainmentmedica.com
www.intertainmentmedia.com

Investor Communications:
Buchalter Consulting
1-866-631-6537
Stan.Buchalter@BuchalterConsulting.ca

Online Investor Relations Hub:
AGORACOM
INT@Agoracom.com
www.agoracom.com/IR/intertainment

Media Inquiries:
Sandra Puglielli
(416) 253-4153
stpnow@rogers.com

Copyright 2009, Market Wire, All rights reserved.

-0-