New York City 2010 MICHELIN Guide Celebrates Five Years With More Choices, New Categories and Expanded Coverage

New York City 2010 MICHELIN Guide Celebrates Five Years With More Choices, New
Categories and Expanded Coverage

NEW YORK, Oct. 5 /PRNewswire/ -- Travelers seeking an enjoyable experience
along their journey have counted on the MICHELIN Guide for its trusted
recommendations for the past century. And for the past five years, New York
City-based MICHELIN Guide inspectors have been dining and rating local
restaurants and presenting the highly-anticipated selection in the annual
MICHELIN Guide. This under $20 purchase enables readers to choose a wonderful
restaurant with confidence, and its fifth edition, the 2010 New York City
MICHELIN Guide, offers even more tools and knowledge for reader's to enjoy.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091005/CH86895 )

When the MICHELIN Guide was first introduced, it set out to encourage people
to drive, and along the way, enjoy the journey. More than a century later,
the MICHELIN Guide continues in the same direction of enhancing mobility,
while constantly evolving to stay in tune with the needs of its 1.2 million
readers around the world. And meeting those needs requires offering options
for various budgets and the pickiest of palates for the five boroughs in The
Big Apple. Enhancements to the 2010 New York City MICHELIN Guide include:

-- Cheers! Kanpai! or Sante! - no matter how you say it, when offering a
toast it's always sweeter when there's a great cocktail, sake or glass
of wine in hand. Joining the popular notable wine list symbol are two
new symbols that highlight restaurants with a notable cocktail program
or a notable sake list.
-- An entirely new classification of restaurants - Small Plates. This
category includes a completely new selection of establishments with a
unique style of menu, ambiance and service not previously included in
any MICHELIN Guide. This category was added to reflect the increasing
popularity and quality of establishments with this style.
-- The Valet Parking Symbol has been added to cater to those readers
often
driving in from suburbs and needing a convenient option.
-- Introductions that celebrate the difference in each of the
neighborhoods
now include foodie-focused details like local specialty spots,
food-related sights and food and wine events for the year.
-- The Bib Gourmand category, also known as "Inspectors' Favorites for
Good
Value," has been embraced by MICHELIN Guide readers for providing a
recession-proof dining solution. Featuring restaurants serving a meal
(two dishes and a glass of wine or dessert) for $40 or less, the 2010
New York City MICHELIN Guide adds 31 new restaurants to this edition,
for a total of 85 affordable, yet incredibly delicious dining options.
The complete Bib Gourmand selection is available at
www.famouslyanonymous.com
-- The 5th edition of the New York City Michelin guide also selects 109
restaurants offering a meal under $25 to reflect the current economic
climate and resulting dining habits.
-- Also new this year in the guide: the expansion of the selection in
Brooklyn and Queens to reflect the trends of those markets.

-- And the stars. . . this popular category has been re-designed to
include
longer text and larger photos, giving the MICHELIN Guide 2010 New York
City reader's more insight to these establishments.

"The MICHELIN Guide has long been respected and the stars are what people love
to talk about in the culinary world," says Jean-Luc Naret, director of the
MICHELIN Guides. "But the Guide is so much more. It's filled with a year's
worth of notes from the team of inspectors who set out to ensure the MICHELIN
Guide provides an excellent mix of what readers truly want - a wonderful
dining recommendation from trusted experts."

Thanks to the rigorous MICHELIN Guide selection process that is applied
independently and consistently around the 23 countries, the MICHELIN Guide has
become an international benchmark in gourmet dining. The selection is made by
anonymous, professional inspectors who are Michelin employees and is based on
the same working methods in all countries. They pay all their bills in full.
To find out more about the MICHELIN Guide inspectors and the history of the
MICHELIN Guide, visit www.famouslyanonymous.com.

While the MICHELIN Guide is known around the world for its famous stars, these
restaurants account for just ten percent of the selection. With more than 1.2
million copies sold in approximately 100 countries, the MICHELIN Guide has
always built its success on the diversity of its selection, especially on
small establishments offering a high-quality dining experience at an
affordable price. Hence the popularity and importance of the Bib Gourmand or
"Inspectors' Favorites for Good Value" category hand the Under $25 category -
both increased in number of offerings in the 2010 edition. Moreover,
inclusion in the MICHELIN Guide is, in itself, synonymous with quality, since
only the best establishments in each comfort and price category are featured
in the Guide.

Present in North America since late 2005, the MICHELIN Guide New York City
2010 goes on sale Tuesday, Oct. 6 at $17.99 and the MICHELIN Guide San
Francisco 2010 goes on sale Tuesday, Oct. 20 at $17.99.

Now representing 23 countries and three continents, the collection of 26
MICHELIN Guides includes more than 45,000 addresses. Its team of highly
trained inspectors visits establishments anonymously, applying Michelin's
international standards for quality across many categories. In North America,
MICHELIN Guides for New York City and San Francisco, Bay Area & Wine Country
are available. The MICHELIN Guide to Hong Kong and Macao was introduced in
December 2008. A new MICHELIN Guide will be launched mid-October in Japan,
covering Kyoto and Osaka. For more information, visit www.michelinguide.com.

See attached for 2010 MICHELIN Guide listing of starred establishments

2010 MICHELIN Guide New York City Starred Restaurants
("N" notes the new starred restaurants)

Three Michelin stars mean exceptional cuisine, worth a special journey
One always eats here extremely well, sometimes superbly. Distinctive dishes
are precisely executed, using superlative ingredients.

Daniel (N)
Jean Georges
Le Bernardin
Masa
Per Se

Two Michelin stars mean excellent cuisine, worth a detour
Skillfully and carefully crafted dishes of outstanding quality

Alto (N)
Corton (N)
Gilt
Gordon Ramsay at The London
Momofuku Ko
Picholine

One Michelin star means a very good restaurant in its category
A place offering cuisine prepared to a consistently high standard

Adour
Annisa
Anthos
Aureole
A Voce (N)
Blue Hill
Bouley (N)
Cafe Boulud
Casa Mono (N)
Convivio (N)
Del Posto
Dressler
eighty one
Eleven Madison Park (N)
Etats-Unis
Gotham Bar and Grill
Gramercy Tavern
Insieme
Jewel Bako
Kajitsu (N)
Kyo Ya
L'Atelier de Joel Robuchon
Marc Forgione (N)
Marea (N)
Minetta Tavern (N)
Modern (The)
Oceana
Perry Street
Peter Luger
Public
Rhong-Tiam (N)
River Café (N)
Rouge Tomate (N)
Saul
Seäsonal (N)
Shalizar (N)
SHO Shaun Hergatt (N)
Soto (N)
Spotted Pig
Sushi Azabu (N)
Sushi of Gari
Veritas
Wallse
wd~50

2010 MICHELIN Guide New York City Bib Gourmand Restaurants
Previously released and available at www.FamouslyAnonymous.com

Restaurants Area
Amy Ruth's Harlem, Morningside & Washington Heights
Ápizz Lower East Side
Aroma Kitchen & Wine Bar Greenwich, West Village & Meatpacking District
Baci & Abbracci Brooklyn
Belleville Brooklyn
Beyoglu Upper East Side
Bianca Greenwich, West Village & Meatpacking District
Bistro 33 Queens
Blue Ribbon Bakery Greenwich, West Village & Meatpacking District
Blue Smoke Gramercy, Flatiron & Union Square
Boqueria Gramercy, Flatiron & Union Square
Brooklyn Star Brooklyn
Buttermilk Channel Brooklyn
Char No. 4 Brooklyn
Cho Dang Gol Midtown West
Congee Village Lower East Side
Crispo Greenwich, West Village & Meatpacking District
Daisy May's BBQ Midtown West
Danny Brown Wine Bar &
Kitchen Queens
DBGB Kitchen & Bar East Village
Dim Sum Go Go Chinatown & Little Italy
Dinosaur Bar-B-Que Harlem, Morningside & Washington Heights
Dirt Candy East Village
Ed's Lobster Bar SoHo & Nolita
Egg Brooklyn
Emporio SoHo & Nolita
El Parador Midtown East & Murray Hill
Fatty Crab Greenwich, West Village & Meatpacking District
Frankies 457 Spuntino Brooklyn
Franny's Brooklyn
Garden Court Café Upper East Side
Gennaro Upper West Side
Golden Unicorn Chinatown &Little Italy
Good Fork, The Brooklyn
Great N.Y. Noodletown Chinatown & Little Italy
Hunan House Queens
'inoteca e Liquori Bar Gramercy, Flatiron & Union Square
J.G. Melon Upper East Side
Jackson Diner Queens
Jaiya Gramercy, Flatiron & Union Square
Jean Claude SoHo & Nolita
Kampuchea Lower East Side
Katz's Lower East Side
Kif Brooklyn
L'Ecole SoHo & Nolita
Les Halles Gramercy, Flatiron & Union Square
Lil' Frankie's Pizza East Village
Lupa Greenwich, West Village & Meatpacking District
Marlow & Sons Brooklyn
Mesa Coyoacan Brooklyn
Momofuku Noodle Bar East Village
Momofuku Ssäm Bar East Village
Motorino Brooklyn
Nyonya Chinatown & Little Italy
Park Avenue Bistro Gramercy, Flatiron & Union Square
Persimmon Kimchi House East Village
Phoenix Garden Midtown East & Murray Hill
Prime Meats Brooklyn
Prune East Village
Quinto Quarto Greenwich, West Village & Meatpacking District
Red Egg Chinatown & Little Italy
Rye Brooklyn
S'Agapo Queens
Saravanaas Gramercy, Flatiron & Union Square
Seo Midtown East & Murray Hill
Sette Enoteca & Cucina Brooklyn
Sevilla Greenwich, West Village & Meatpacking District
Sip Sak Midtown East & Murray Hill
Snack SoHo & Nolita
Soba-Ya East Village
Supper East Village
Surya Greenwich, West Village & Meatpacking District
Szechuan Gourmet Midtown West
Taco Taco Upper East Side
Thomas Beisl Brooklyn
Turkish Kitchen Gramercy, Flatiron & Union Square
202 Chelsea
Uva Upper East Side
Uvarara Queens
Vida Staten Island
World Tong Brooklyn
Yakitori Torys Midtown East & Murray Hill
Zabb Queens Queens
Zarela Midtown East & Murray Hill
Zoma Harlem, Morningside & Washington Heights

SOURCE Michelin

Tonya Polydoroff of Michelin North America, office: +1-864-458-4511, or cell:
+1-864-906-0515, tonya.polydoroff@us.michelin.com, or Jessica Aufiero,
jessica.aufiero@smapr.com, or Jessica Cheng, jessica.cheng@smapr.com, both of
Susan Magrino Agency, +1-212-957-3005