Research and Markets: Key Opinion Leaders: Relationship Management and Segmentation Data

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/46838e/key_opinion_leader) has
announced the addition of Cutting Edge Information's new report "Key Opinion
Leaders: Relationship Management and Segmentation Data" to their offering.

Key Opinion Leaders: Relationship Management and Segmentation Data is a
definitive guide for engaging thought leaders in today's increasingly
transparent environment. It shows teams how to be proactive and forward-thinking
even while feeling the weight of ongoing regulatory pressure. By following this
path, beyond building opinion leader relationships, your company will also
create a culture of integrity.

In response to challenges facing thought leader development teams, Key Opinion
Leaders provides actionable strategies that will deliver immediate impact. The
report's meticulous benchmarks enable you to compare your efforts against
competitors. Interviews with top executives reveal fresh perspectives to
persistent problems.

The report focuses on these main areas:

* Trends: Gain insight into the impact of the latest regulatory guidelines and
learn how to increase MSLs' effectiveness in managing KOL relationships.
* Tools for Thought Leader Management Success: This chapter has many objectives:
learn how to identify KOLs that align with company goals; study the breakdown of
company targets to better focus your activities; build an airtight documentation
process while archiving thought leader history; and measure activities to ensure
reaching your goals.
* Thought Leader Management Structure and Staffing: This chapter emphasizes how
company structure and reporting relationships impact compliance. Survey data
also show how surveyed companies support their thought leader development
through staff supports and budgets.
* Segmentation data: Our hefty segmentation data warranted its own section.
Segmentation data are compiled from survey respondents. The information is
broken down by company category, individual therapeutic area and provider
category. Use the data as a guideline for paying thought leaders appropriately
and for matching the right KOL to the right activity.

Key Topics Covered:

* CHAPTER 1: RELATIONSHIP MANAGEMENT TRENDS
* CHAPTER 2: TOOLS FOR THOUGHT LEADER MANAGEMENT SUCCESS
* CHAPTER 3:THOUGHT LEADER DEVELOPMENT STRUCTURE, STAFFING AND SPENDING:

For more information visit
http://www.researchandmarkets.com/research/46838e/key_opinion_leader

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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