Ecrio, Aplix Unlock Java for Rich IP Communication Services

Expanded Partnership Delivers Java MIDP 3 Enhancements

CUPERTINO, Calif. and SUNNYVALE, Calif., Oct. 5 /PRNewswire/ -- Ecrio, the
pioneer in real-time, rich media communications and mobile commerce software,
and Aplix, the global leader in deploying Java technology in mobile phones and
other consumer electronic devices, today announced an agreement to make
Ecrio's rich IP communications capabilities available to thousands of Java
developers and applications via the Aplix JBlend(TM) Java platform. The joint
solution will simplify the development and roll-out of rich mobile
applications and complete end-to-end services.

As the development lead for Mobile Information Device Profile 3.0 (MIDP 3.0),
Aplix will leverage new MIDP 3.0 capabilities, such as idle screen midlets,
inter-midlet communication and concurrency, while taking advantage of Ecrio's
SIP/IMS framework and 'application empowerment' enhancements. The combination
will enable compelling Java applications that surpass those available on
today's most sophisticated smartphones. As one example, the first joint demo
features a Java application developed by Ecrio partner Persistent Systems,
running on Aplix's JBlend platform, and integrated with the Ecrio-powered Rich
Communications Suite (RCS) and Voice Over IP (VoIP) client framework.

Ecrio founder and CEO Nagesh Challa said, "The global popularity of Java-based
devices made it imperative that Ecrio attract recognized Java experts such as
Aplix. As operators and device suppliers eagerly look to launch rich services
while minimizing their risk and investment, the Ecrio IP communications suite
and Aplix JBlend platform make a powerful combination."

"Since 1999, Aplix has shipped its JBlend platform on over 500 million Java
devices," said Ryu Koriyama, Aplix CEO. "We've succeeded by staying at the
forefront of new developments, as our formal, ongoing role on the Java Expert
Group will attest. Our work with Ecrio unlocks a whole new range of rich IP
communication services in Java applications. We anticipate Aplix customers
taking early advantage of these capabilities with an exciting array of new
applications."

Personal demonstrations of the new Java application, featuring RCS and VoIP
capabilities and running on the JBlend platform and the Ecrio client
framework, are available at CTIA, San Diego, which runs from October 6 - 9.
Interested parties may contact either info@ecrio.com or info@aplixcorp.com.

About Ecrio
Ecrio is the leading supplier of real-time communication and commerce client
software solutions for the mobile industry. The Company's communications
solutions include device software products for rich media and IP
communications. The company's mobile commerce solutions include electronic
payment and redemption solutions. Ecrio was founded in 1998 and is
headquartered in Cupertino, California USA with R&D and support centers in
Cupertino, Japan, Korea, and India. The company is privately held with
external funding provided by leading investment firms and leading companies
including NTT DOCOMO and Visa, Inc. www.ecrio.com.

About Aplix Corporation
Aplix, a world leader in delivering software innovations, offers solutions for
consumer electronics that enable new services and enrich the end user
experience. Aplix has been a pioneer in providing software solutions that
have dramatically enhanced the capability of consumer electronic products.
Aplix enabled one of the most successful wireless content businesses in Japan,
and its solutions are powering audio visual equipment and mobile devices for
companies such as Motorola, Panasonic, Samsung, Sony, NEC, and HTC. Aplix's
technology has been shipped on over half a billion devices globally as of
December 2008, with over 30,000 games and contents specifically created to be
deployed on its innovative technology. The company works closely with global
wireless operators including China Mobile, China Telecom, NTT DOCOMO, and
Vodafone to deliver next generation services on existing and new devices.
For more information, please visit: www.aplixcorp.com

All trademarks are property of their respective owners.

SOURCE Ecrio

Larry Loper of Ecrio, Inc., +1-408-366-7900, ext. 104, lloper@ecrio.com; or
Scott Pappenfuss of Aplix Corporation, +1-650-453-8690, scott@aplixcorp.com