Marcus Theatres® Announces Six New RealD 3D Installations

http://www.businesswire.com/news/home/20091005005998/en

Over 60% of company`s theatre locations will offer life-like digital 3D
technology for moviegoers
MILWAUKEE--(Business Wire)--
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today
announced plans to install six new RealD 3D systems at Marcus Theatres locations
in Illinois, Minnesota, Nebraska and Wisconsin. The company plans to install the
six additional 3D systems in time for the December 18 opening of Avatar, James
Cameron`s highly anticipated 3D release. With the addition of the six RealD 3D
equipped screens, Marcus Theatres will offer digital 3D at 32 locations in seven
states.

"Expanding our digital 3D footprint is part of our growth strategy, as the
studios produce more and more digital 3D films. With up to 14 digital 3D films
scheduled for release in 2010, this powerful technology is expected to continue
to have a positive impact on our box office," said Bruce J. Olson, president of
Marcus Theatres.

Olson said digital 3D technology continues to attract a wide variety of
audiences. "Digital 3D films are not only animated films, but live-action films,
comedies and documentaries. Popular 3D films opening this fall include
re-releases of Toy Story 1 & 2 and the popular Nightmare Before Christmas, as
well as a re-make of A Christmas Carol, starring Jim Carrey."

"The positive response from moviegoers to digital 3D films continues to grow.
That`s because digital 3D technology engages the viewer with interactive
graphics and life-like images, providing a much more dynamic form of movie
entertainment. We are excited to provide our guests with these realistic 3D
images using the latest RealD digital technology," added Olson.

When the six new 3D screens open, over 60% of Marcus Theatres` first-run theatre
locations will be equipped with digital 3D technology. RealD will provide the
equipment and glasses for the six new digital 3D systems.

New 3D Locations:

The new RealD installations will be introduced at Sheboygan Cinemas in
Wisconsin; Chicago Heights Cinemas and a second 3D screen at Orland Park Cinemas
in Illinois; Elk River Theatre and Shakopee Town Square in Minnesota and 20
Grand in Omaha, Nebraska.

Existing 3D Locations:

Wisconsin
Bay Park Cinemas, Green Bay Point Cinemas, Madison
Cedar Creek Cinemas, Wausau Ridge Cinemas, New Berlin
Eastgate Cinemas, Madison South Shore Cinemas, Oak Creek
Hollywood Cinemas, Grand Chute
La Crosse Cinemas, La Crosse
Marcus Cinema at the Renaissance, Sturtevant
Marcus Majestic Cinema, Brookfield
Menomonee Falls Cinema, Menomonee Falls
North Shore Cinemas, Mequon

Illinois Minnesota
Addison Cinemas, Addison Duluth 10 Theatre, Duluth
Elgin Theatre, Elgin Oakdale Cinemas, Oakdale
Gurnee Cinemas, Gurnee Parkwood Cinemas, Waite Park
Orland Park Cinemas, Orland Park

Iowa Nebraska
Coral Ridge, Coralville Lincoln Grand Cinema, Lincoln
Crossroads, Waterloo Twin Creek Cinema, Bellevue
Village Point Cinema, Omaha

Ohio North Dakota
Crosswoods Cinemas, Columbus Century Cinemas, Fargo
Pickerington Cinemas, Pickerington

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the
seventh largest theatre circuit in the United States and currently owns or
operates 663 screens at 53 locations in Wisconsin, Illinois, Iowa, Minnesota,
Nebraska, North Dakota and Ohio, and one family entertainment center in
Wisconsin. For more information, visit the Marcus Theatres website at
www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the
lodging and entertainment industries. In addition to its Marcus Theatres
division, the company`s lodging division, Marcus Hotels and Resorts, owns or
manages 20 hotels, resorts and other properties in ten states. For more
information, visit the company`s web site at www.marcuscorp.com.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic
digital 3D experience to cinemas worldwide. RealD`s new generation technology,
deployed across the world`s largest 3D platform with 9,000 screens under
contract and nearly 4,000 screens installed with 300 partners in 48 countries,
provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the
worldwide inventor and provider of key stereoscopic technologies used in
science, manufacturing, marketing, and other industries, with 30 years of
scientific development behind its systems. RealD`s mission-critical 3D
visualization technologies are used by organizations such as NASA, Pfizer, BMW,
Boeing and more. Visit www.RealD.com for more information.

Certain matters discussed in this press release are "forward-looking statements"
intended to qualify for the safe harbors from liability established by the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements may generally be identified as such because the context of such
statements include words such as we "believe," "anticipate," "expect" or words
of similar import. Similarly, statements that describe our future plans,
objectives or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties which may cause
results to differ materially from those expected, including, but not limited to,
the following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other industry
dynamics such as the maintenance of a suitable window between the date such
motion pictures are released in theatres and the date they are released to other
distribution channels; (2) the effects of increasing depreciation expenses,
reduced operating profits during major property renovations, and preopening and
start-up costs due to the capital intensive nature of our businesses; (3) the
effects of adverse economic conditions in our markets, particularly with respect
to our hotels and resorts division; (4) the effects of adverse weather
conditions, particularly during the winter in the Midwest and in our other
markets; (5) the effects of the relative industry supply of available rooms at
comparable lodging facilities in our markets on our occupancy and room rates;
(6) the effects of competitive conditions in our markets; (7) our ability to
identify properties to acquire, develop and/or manage and continuing
availability of funds for such development; and (8) the adverse impact on
business and consumer spending on travel, leisure and entertainment resulting
from terrorist attacks in the United States, the United States` responses
thereto and subsequent hostilities. Shareholders, potential investors and other
readers are urged to consider these factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue reliance on such
forward-looking statements. The forward-looking statements made herein are made
only as of the date of this press release and we undertake no obligation to
publicly update such forward-looking statements to reflect subsequent events or
circumstances.

Investors:
Douglas A. Neis, The Marcus Corporation
(414) 905-1100
or
Media:
Carlo W. Petrick, Marcus Theatres
(414) 905-1505

Copyright Business Wire 2009