Tier One Partners Welcomes Three New Clients

BOSTON, MA and CHICAGO, IL and SAN FRANCISCO, CA, Oct
05 (MARKET WIRE) --
Tier One Partners, LLC, a full-service public relations agency that
offers "all senior talent, all the time," today announced the addition of
three new clients to its roster: Continuum, a global innovation and design
consultancy; Great Books Foundation, an independent non-profit educational
organization that empowers readers to become more reflective and engaged
thinkers; and Koko FitClub, a technology company that is reinventing the
fitness franchise business.

"Continuum is experiencing tremendous growth both domestically and abroad
and we were looking for a communications partner that would help us
strategically navigate through this next phase of our development while
continuing to build our brand," said Amy Quigley, vice president of
marketing at Continuum. "Tier One's 'All senior talent, all the time,'
model made them the clear choice as our PR partner. We couldn't be more
pleased with Tier One's thoughtful PR counsel, enthusiasm for our work and
commitment to helping us achieve results that will positively impact our
business."

Tier One currently partners with a range of clients from the
business-to-business and business-to-consumer marketplace, including
brands such as LoJack, TradeKing, Globoforce, Molecular, Ultimate
Software and Virgin HealthMiles. More than half of its clients have been
with the agency for three years or longer.

"Tier One's high client retention rate along with our ability to add new
clients to our roster during the economic downturn speaks to the quality
of our work and the value company executives see in having experienced,
senior-level PR practitioners working on their business on a daily basis,"
said Marian Hughes, managing partner at Tier One Partners. "We're
particularly excited that these three new clients come from very different
industries, a clear indicator that our business model resonates with a
broad-range of companies."

About the New Clients:

-- Continuum (www.dcontinuum.com) is a global innovation and design
consultancy that helps turn ideas into realities. Through exhaustive
investigation and user research, Continuum undertakes a deeply immersive
role in a client's businesses to formulate design and brand strategies that
are both fiscally sound and consumer relevant. Since 1983, Continuum has
created meaningful design for companies worldwide including American
Express, Andersen Windows, Procter & Gamble, BMW, Master Lock, Moen,
Samsung, Johnson & Johnson.
-- The Great Books Foundation (www.greatbooks.org) is an independent
nonprofit educational organization that empowers readers to become more
reflective and engaged thinkers. In 1962, the Foundation extended its
mission to children with the introduction of Great Books K-12. Today, the
Foundation conducts professional development courses for thousands of
educators each year, publishes books for readers of all ages, and helps
readers establish discussion groups in schools, private homes, libraries,
and retirement and community centers. The Tier One team will focus on
expanding awareness of the brand.
-- Koko FitClub (www.kokofitclub.com) is a technology company that is
completely reinventing the fitness franchise business, designed for those
who want to be at the forefront of an entirely new concept of fitness,
health and technology. Through its patented Smartraining(TM) System, Koko
FitClub delivers the luxury of unlimited personal training at a remarkably
low cost for consumers and an amazingly easy-to-operate business for
franchisees. The Tier One team will focus on generating awareness of the
company in order to attract prospective franchisees.

About Tier One

Celebrating its fifth anniversary this year, Tier One Partners, LLC is a
full-service public relations and marketing communications firm comprised
of partners with deep experience in the technology, consumer technology,
financial services, professional services and consumer retail markets and
practice areas in healthcare, green innovation and mobile/telecom. Tier
One uses its experience to infuse its programs with knowledgeable insight,
proven strategies and creative solutions that get results. From
Business-to-Business to Business-to-Consumer communications, the firm
provides its range of services through a virtual team environment that
enables it to deliver premium PR talent and results at highly competitive
rates. Headquartered in Boston, Tier One also has hubs in Atlanta,
Chicago, Philadelphia, San Francisco and Seattle. For more information,
please visit www.tieronepr.com or find us on Twitter (@tieronepr) and
Facebook.

Media Contact
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com

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