Powerful New Zuum by Eureka Offers Customized LED Interactivity, Unparalleled HEPA Filtration and LCD Controls

TORONTO, ONTARIO, Oct 05 (MARKET WIRE) --
Editors Note: A photo is included with this press release.

Eureka is launching its latest cleaning innovation, the Zuum Z-series by
Eureka, the next generation of central vacuum systems that combines
powerful, easy cleaning with a sleek European design.

Each of the five systems in the Zuum Z-series by Eureka boasts a variety
of advanced features, including a sealed HEPA filtration unit for
improved air quality, integrated sound suppression for minimized noise,
interactive LED panels and an LCD screen that monitors the machine's
internal workings and provides performance measurement.

"The Zuum Z-series line provides the high-quality clean and innovative
design that consumers have come to expect from Eureka," said Navia
Sharma, Marketing Manager, Electrolux Home Care Products Canada. "With
five different models in the Z-series, homeowners can choose the Zuum by
Eureka unit specifically designed to suit their personal cleaning needs."

The launch of Zuum by Eureka is being supported through an interactive
microsite and consumer contest at www.LoveToVacuum.com. Visitors can
select from a series of edgy "v-cards" (vacuum cards) and send their
vacuum-challenged loved ones a not-so-subtle hint that it's time to pitch
in. The microsite also includes a contest to win a custom Zuum by Eureka
Central Vacuum System, complete with personalized airbrushing of the
vacuum based on their individual style.

In addition to the microsite, Eureka has enlisted the help of author and
housekeeping expert, Tom McNulty, whose book, Clean Like a Man, offers
male-oriented housekeeping tips and relationship advice. McNulty will
take part in an Ontario-based fall cleaning media tour to support the
launch.

Zuum Z-Series by Eureka - Key features(i):

- Improved Air Quality - Sealed HEPA filtration unit purifies air by
reducing 99.97 per cent of allergens

- Minimized Noise - Integrated sound suppression of both an internal and
motor pod

- High-Tech Information Display - Interactive LED panel performs
operation checks; LCD screen offers performance measurement

- Exceptional Cleaning Power - Vacuuming once a week can remove up to 95
per cent of your home's dirt/dust

- Superior Odour Control - Arm and Hammer vacuum bags with odour-catching
baking soda crystals

(i) Key features reflect the Zuum V cleaning model.

About Electrolux Central Vacuum Systems

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in
more than 150 markets every year. The company focuses on innovations that
are thoughtfully designed, based on extensive consumer insight, to meet
the real needs of consumers and professionals. Electrolux products
include refrigerators, dishwashers, washing machines, vacuum cleaners and
cookers sold under esteemed brands such as Electrolux, AEG-Electrolux,
Eureka and Frigidaire. In 2008 Electrolux had sales of USD 15.9 billion
and 55,000 employees. For more information go to
http://www.electrolux.com/press.

To view the photo associated with this press release, please visit the
following link: http://www.marketwire.com/library/20091002-zuum800.jpg

Contacts:
Pilot PMR for Electrolux Home Care Products Canada
Antonella Giancarlo
416-462-0199 x 36
antonella@pilotpmr.com

Copyright 2009, Market Wire, All rights reserved.

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