Jeremiah Weed Southern Style Sweet Tea Vodka to Sponsor No. 26 Ford Fusion Driven by NASCAR Driver Jamie McMurray at Charlotte

Jeremiah Weed Southern Style Sweet Tea Vodka to Sponsor No. 26 Ford Fusion
Driven by NASCAR Driver Jamie McMurray at Charlotte
First vodka brand to enter the sport announces commitment to celebrating
responsibly with NASCAR fans

WEED, Ky., Oct. 5 /PRNewswire-FirstCall/ -- As race fans prepare for the
excitement of night racing at a track that embodies the history and hometown
roots of many of NASCAR's elite, Jeremiah Weed Southern Style Sweet Tea today
announced that it will be coming along for the ride at Lowe's Motor Speedway
on October 17 as primary sponsor of the No. 26 Roush Fenway Ford Fusion driven
by Jamie McMurray. In the process, the brand also becomes the first vodka to
sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with
the 2005 season.

"In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea
is thrilled to utilize NASCAR as a platform to extend its Southern ideals and
traditions to the millions of fans who follow the sport," said Judd Zusel,
Director of Innovation, Diageo. "Jeremiah Weed Sweet Tea sees a clear
opportunity to elevate the brand even further by connecting with adult
consumers that have an undying passion for the sport they love, and encourage
them to enjoy our sweet tea vodka responsibly throughout the weekend's race
festivities."

Mr. Jeremiah Weed, legendary patron father of Jeremiah Weed Bourbon Liqueur,
first made this announcement from his home in Weed, Kentucky, and declared
that it was now, more than ever, the right time to rally behind America's
fastest sport and all of its avid fans.

"Jeremiah Weed was born in the south and to thank some of the brand's favorite
people for embracing the product, we thought Charlotte would be the perfect
place to make our NASCAR debut," said Weed. "We look forward to providing fans
a reason to celebrate responsibly all weekend, and will do everything we can
to ensure that we are toasting Jamie when hopefully he puts the No. 26 car in
Victory Lane."

Jeremiah Weed Southern Style Sweet Tea first introduced itself to the sport
earlier this year when it offered to become the official sponsor of air in the
stock car tires. To guarantee fans enjoy the race in true southern style,
Jeremiah Weed will announce additional details regarding the sponsorship of
the No. 26 Ford leading up to the race weekend.

Additional updates from Mr. Weed can be found on the Jeremiah Weed website
(www.jeremiahweed.com).

About Jeremiah Weed:

Jeremiah Weed Southern Style Sweet Tea is 70 proof sweet tea flavored vodka
brought to the public by Mr. Jeremiah Weed, the original Southern gentleman.
Born of a long Southern and Kentucky distilling tradition, Jeremiah Weed
Southern Style Sweet Tea utilizes only the highest quality ingredients for a
taste, which we think you will find second to none. You can learn more about
Jeremiah Weed Sweet Tea, Jeremiah Weed Country Peach Sweet Tea, Jeremiah Weed
Sweet Tea & Bourbon Whisky, Jeremiah Weed Bourbon Liqueur and "The Legend" Mr.
Jeremiah Weed himself at www.jeremiahweed.com.

About Diageo:
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE). For more information about Diageo, its people,
brands and performance, visit us at http://www.diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
About Roush Fenway:
Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams.
Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie
McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide
Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse,
Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For
more information on any of the Roush Fenway Racing teams, log onto
www.RoushFenway.com.

Contacts: Gillian Cook Nicole Anastasi
Diageo Taylor PR
646 223 2326 704.796.9992
gillian.cook@diageo.com nanastasi@taylorpr.com

SOURCE Diageo

Gillian Cook of Diageo, +1-646-223-2326, gillian.cook@diageo.com; or Nicole
Anastasi of Taylor PR, +1-704-796-9992, nanastasi@taylorpr.com