Research and Markets: A Winning Philosophy for Travel-Related Web Site Design

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/375744/a_winning_philosop) has
announced the addition of PhoCusWright's new report "A Winning Philosophy for
Travel-Related Web Site Design" to their offering.

Your travel Web site may have all the eye-grabbing graphics you could fit on the
screen, but the real key to building a hit site is avoiding negative
experiences. Easy navigation can keep a potential customer interested, but
frustrated customers are difficult to attract back.

Web site design has matured substantially over the years as tools and design
concepts have become more sophisticated. Some of the early groundbreaking sites
that were considered "leading edge" in their day look primitive in today's
world. Today, complex user interaction and response can be facilitated by the
use of broadband with AJAX and Flash technologies-an improvement over the
page-based, request-and-reply paradigm that is the signature of HTML-based Web
content.

Key Topics Covered:

Introduction

Design Philosophy for a Compelling Travel E-Commerce Web Site

Desirability, Usability and Usefulness

* Your Brand
* Compelling and Engaging
* Navigation
* Response Time
* Situational Understanding
* Design
* User-Friendly Aids
* Menus
* Consistency
* Conversion
* Revisitation
* Desirability

For more information visit
http://www.researchandmarkets.com/research/375744/a_winning_philosop

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009