Brand Neue Corp. Announces Changes to Share Structure

BENTONVILLE, ARKANSAS, Oct 05 (MARKET WIRE) --
Brand Neue Corp. (OTCBB: BRNZ) ("Brand Neue or the "Company") today
announced what it believes to be a beneficial change to the Company's
share structure (the "Restructuring"), that has reduced the number of
issued and outstanding common shares to 24,260,000.

The share Restructuring, which resulted in a greater than eighty percent
retirement of the number of issued and outstanding common shares, from
153,260,000 to 24,260,000, was initiated by the Brand Neue board of
directors who felt that the young Company and its shareholders would be
best served by a tighter, less diluted capital structure. "I am pleased
with the tighter structure as it more accurately reflects our position at
this early stage in our Company's development," says Brand Neue CEO and
Chairman Adi Muljo. "A tighter structure allows more flexibility as we
communicate with shareholders, access the capital markets and
demonstrably increase our capitalization."

Brand Neue management hope to grow the Company considerably over the
course of the first few years, assuming no near-term major downturns in
global economies. The successful execution of the Brand Neue business
plan relies on three fundamentals; people, products, and the ability of
the Company's structure to facilitate planned growth.
"Post-restructuring, the Company has less than 25 million shares issued
and outstanding and there are no super-voting or other restrictive share
class. We have a platinum team of people on board, some very exciting
products ready for launch, and a healthy structure that should let us
grow and fund the company as needed, without hindrance," concludes Mr.
Muljo.

The Restructuring news comes as the Company prepares to announce new
product and other corporate developments, details of which will be
released in the coming weeks. Meanwhile, Brand Neue executives have been
refining and perfecting its flagship product, the German-manufactured,
pressure-charged 'Gizmo' Closure ("Gizmo") for beverages and liquids.

About Gizmo

The Gizmo Closure has extraordinary consumer appeal and is uniquely
suited to the development of next generation beverages and liquid
consumer products. Gizmo has a wide range of food service, retail,
manufacturing, nutraceutical, pharmaceutical and industrial applications,
and is fun and easy to use
(http://brandneueproducts.com/post-card/how-it-works.html). Upon opening,
a pressure-charged chamber inside the screw-on cap for plastic or glass
bottles, disperses a precise amount of flavoring, vitamins and minerals,
or other active ingredient into the still or carbonated liquid below
-this creating a fresh, active and enhanced mixed beverage (or other
liquid) on demand.

The Gizmo Closure is tamper evident and can withstand the pressures of
sterilization. By adding flavors, colors, essences, vitamins, minerals,
herbs, medicines, and concentrates and other active and non-active
ingredients to a variety of base liquids, Gizmo facilitates the
production of fresh and innovative ready-to-drink and ready-to-use
beverages and liquid products in plastic or glass bottles. The ingredient
chamber is specially sealed and impervious to light and contamination;
two issues that continue to trouble the beverage and bottled vitamin
enhanced water industries.

Brand Neue, through an innovative option agreement, owns the patents, and
exclusive licensing, manufacturing, marketing and distribution rights to
the Gizmo Closure, in the 15 world markets identified and occupied by the
leading retail company Walmart.

The Brand Neue licensing agreement for the Gizmo Closure includes
exclusive worldwide rights for women's drinks, children's drinks, protein
drinks, naturally sweetened drinks, organic energy drinks, pet drinks,
pet water, fruit drinks, vegetable drinks, spice teas, fruit teas,
(vitamin and mineral) enhanced waters (nutraceuticals), alcoholic
beverages and coffee beverages, with non-exclusive rights for regular and
green teas.

The Company also wishes to announce the release, by Cohen Independent
Research, a research report on Brand Neue Corp. For the full report
please visit the Brand Neue website at www.brandneue.com or Cohen
Independent Research Group at www.cohenresearch.com.

About Brand Neue

Brand Neue Corp is a product innovation company dedicated to globally
sourcing, developing, marketing, licensing and distributing innovative
new products to global food service, retail, manufacturing, and
industrial application clients worldwide.

About Cohen Independent Research Group

Led by Paul Cohen, Cohen Independent Research Group is considered by many
to be Wall Street's #1 Independent Research firm. As founder of Bear
Stearns Western Regional Offices, Paul Cohen was one of the original 12
dirty dozen analysts, regarded by many to be the top 12 security analysts
in the nation. The backbone of the fundamental research targeted at stock
investment includes investigative research into significant corporate
events, through review of SECF filings, in-depth financial analysis,
valuations and management profiles.

Forward Looking Statements

This current report contains "forward-looking statements", as that term
is defined in Section 27A of the United States Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Statements in this
current report, which are not purely historical are forward-looking
statements and include any statements regarding beliefs, plans,
expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among others,
the inherent uncertainty of financial estimates and sales projections,
industry trends, the competitive and regulatory environment for start up
companies, stock market conditions, unforeseen technical difficulties and
our ongoing ability to operate a business and obtain financing. These
forward-looking statements are made as of the date of this press release,
and we assume no obligation to update the forward-looking statements, or
to update the reasons why actual results could differ from those
projected in the forward-looking statements.

Although we believe that our beliefs, plans, expectations and intentions
contained in this press release are reasonable, there can be no assurance
that such beliefs, plans, expectations or intentions will prove to be
accurate. Investors should consult all of the information set forth
herein and should also refer to the risk factors disclosure outlined in
the Company's annual report on Form 10-K for the 2008 fiscal year,
quarterly reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission pursuant to the
Securities Exchange Act.

Contacts:
Brand Neue Corp.
Adi Muljo
1.866.922.7972
www.brandneue.com

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