The New Solution to Eldercare for 30 Million Baby Boomers: Care Support of America - 'Trusted Guidance as Your Parents Age'

The New Solution to Eldercare for 30 Million Baby Boomers: Care Support of
America - 'Trusted Guidance as Your Parents Age'
Four Hours of Consultation with Specially Trained Nurses Can Prepare Families
for Hospital Discharges, Extend Parents' Aging at Home, Reduce Time in Nursing
Homes

NEW YORK, Oct. 5 /PRNewswire/ -- An aging mother falls and breaks her hip and
is coming home from the hospital. . .A father with mild cognitive impairment
begins to develop serious Alzheimer's disease and has to move to a nursing
home. . .An adult child tries to help an aging parent in a distant state who
lives alone and struggles to remain independent with the help of home health
aides and community services.

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Today, Care Support of America (CSA), the national family care manager
service, introduces a new expanded Web resource and corporate identity geared
to reach the 30 million baby boomer family caregivers around the country who
are searching for practical solutions and support in caring for their aging
parents.

"Baby boomers are increasingly being consumed by caregiving responsibilities
as their parents live longer, but not always well," says Dan Tobin, M.D., Care
Support of America Founder and CEO. "We have an invaluable service, proven
over years of clinical research, to help them."

Care Support of America exists for family caregivers anytime, anywhere - when
their parents are coming home from the hospital, when they are trying to make
sense of doctors' treatments for advancing illness, when in-home services and
equipment need to be arranged, or when insurance benefits and community
services seem complex and unfamiliar.

CSA provides registered nurses, specially trained as family care managers, who
work over the phone and in person doing home safety assessments of parents'
homes. CSA's nurses work with the patient's doctors and their hospitals and
help family caregivers understand and evaluate treatment options, develop an
individualized plan, and coordinate for family caregivers all medical and
non-medical aspects of a parent's care - including home health aides,
transportation, medication management, insurance questions, and more.

Real-life Success Stories
Care Support of America's method has helped thousands of families in 32 states
and Canada, through partnerships with local home care services in more than
500 locations.

Real-life Care Support of America success stories include:

-- Making sure an aging mother's hospital-discharge plans were in place,
visiting the parent the day she was discharged, and following up to be
sure medications were in order, doctor's treatment recommendations
were
followed, and organizing home nurses, aides, and equipment.
-- Providing expert help with the interstate relocation of an aging
mother,
including handling forms and dealing with agencies and providers.
-- Discovering elder abuse by a local home care aide who had a parent
sign
a power-of-attorney and was about to steal a lifetime of savings.

-- Finding the best assisted living facility in a parent's home town (CSA
does not get paid for referring to any organization).

"I know that as I tried to care for elderly and chronically ill parents,
uncles, and cousins myself, I found the whole medical system incredibly
complex - and I'm an insider," says Joseph F. O'Donnell, M.D., Professor of
Medicine and Psychiatry and Senior Advising Dean and Director of Community
Programs at Dartmouth Medical School, and Senior Scholar of the C. Everett
Koop Institute at Dartmouth. "If I had a service like Care Support of America,
I would have been able to sleep better with less worry about their care and
more effectively utilize my time trying to coordinate their care in the
disjointed system we have. Most important, I feel they would have been able to
receive better care."

Extend Aging at Home, Improve Outcomes
Care Support of America's service was developed through years of clinical
research by Dr. Tobin at Kaiser Permanente, Catholic Healthcare Hospitals
nationwide, selected Medicare demonstrations, and other large group healthcare
systems and HMOs.

In independent peer-review studies, care coordination and CSA's approach in
particular have been shown to improve patient outcomes and satisfaction,
extend aging at home, and reduce time in nursing homes. Most Care Support of
America clients, 80%, say that they get the help they need after only four
hours of service, according to client surveys.

New Web Resource; New Identity Geared to Reach 30 Million
Care Support of America's new Website (www.caresupportofamerica.com), which
launches today, includes expanded information, tools, and checklists for
family members coping with eldercare crises and coordinating care.

The new Care Support of America identity and "Trusted Guidance as Your Parents
Age(TM)" tagline reflect CSA's mission and nationwide scope. A new logo of
stylized stars symbolizes the changing relationship of adult children becoming
caregivers for their parents. The logo and Care Support of America's
redesigned and enhanced Website were developed by leading global branding
consultancy Siegel+Gale.

"As baby boomers, we're as hard-wired to take care of our parents as our
parents are hard-wired to take care of us," Dr. Tobin says. "Our tools and
methods solve problems and also help navigate the sensitive - and changing -
relationship between an aging parent and an adult child. We help our clients
manage the stress and leave room for them to spend meaningful quality time
with their aging parents."

About Dan Tobin, M.D.
Dan Tobin, M.D. is Founder and CEO of Care Support of America, a national
family care manager service. He is an adjunct assistant professor of
psychiatry (health psychology) at Dartmouth Medical School and the author of
books and articles on eldercare issues and positive solutions to family
caregiving problems. Dr. Tobin's blog, The Caregiver, appears on the
Psychology Today Website at http://www.psychologytoday.com/blog/the-caregiver.

About Care Support of America
Care Support of America (http://www.caresupportofamerica.com) is an
independent family care manager service that helps identify and solve family
caregiving problems to provide trusted guidance as your parents age, wherever
you and your parents live. Care Support of America has partnerships with home
care providers in 500 locations and has provided family care manager services
in 32 states and Canada.

If you would like to speak with Dr. Tobin, please contact Davia Temin or
Christine Summerson of Temin and Company at 212-588-8788 or
news@teminandco.com.

Available Topic Expert: For information on the listed expert, click
appropriate link.
Dan Tobin, M.D.
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88229

SOURCE Care Support of America

Davia Temin or Christine Summerson of Temin and Company, +1-212-588-8788 or
news@teminandco.com, for Care Support of America.