Desktop Marketing Launches WiseGuys CRM Messaging

Automates Marketing Emails to In-House Lists, Sends Personalized Offers to
People Most Likely to Buy

FALLS CHURCH, Va., Oct. 5 /PRNewswire/ -- Desktop Marketing Solutions (DMSI)
has launched WiseGuys CRM Messaging, a CRM solution that helps small to
mid-sized businesses send marketing communications automatically to customers
when they are likely to buy, with offers targeted specifically to them.

WiseGuys CRM provides a two-part solution, both automating marketing
communications and then measuring results.

Marketing communications are triggered automatically based on defined events,
such as:

-- Welcome messages to new customers, personalized with their most recent
transaction.
-- Lapsed messages with an irresistible offer to re-activate former
high-value customers.
-- Thank you messages to show appreciation to high-value customers,
perhaps
with an offer of free shipping.

-- Cross-sell messages based on previous purchases, making special offers
on products that are typically sold together or consecutively.

Those communications can be scheduled to run automatically each night, with
little or no operator intervention. Each email is personalized with
information drawn from the customer and order database, so customers receive
offers that are designed specifically for their situation.

"Clients who have been testing WiseGuys CRM have achieved response rates as
high as 30% to their emails," said Bruce Gregoire, president and founder of
DMSI. "We are delighted to have such strong validation of our software's
analytic and predictive capabilities, and we are proud to be providing a
solution that makes it so easy for organizations to generate revenue while
also deepening their relationships with customers."

WiseGuys CRM also includes analytic capabilities to measure results and
optimize marketing campaigns:

Recommendation Engine - Similar to the recommendation engine that Amazon made
famous ("People who bought Product A also bought. . ."), WiseGuys CRM
analyzes correlations between products and uses that information to create
promotions. For example, people who purchase softball bats might be offered a
discount on softballs; people who purchase softballs might be offered gloves
or bats.

MatchBack Response Analysis - WiseGuys CRM tracks outgoing emails and all
other multi-channel promotions. It matches orders against mailing records to
show which campaigns paid for themselves (and which didn't), which segments of
the list respond best, and how long the campaigns remain active after the mail
date.

Lifetime Value (LTV) Analysis - Calculating a lifetime value for customers
allows the marketing team to determine how much it is reasonable to spend to
acquire a new customer.

Recency, Frequency, Monetary (RFM) Analysis - Scoring each customer based on
their purchase history allows the marketing team to save time and money by
targeting mailings to customers most likely to buy.

"Through these analytics capabilities, WiseGuys CRM gives marketers a true
360-degree view of customer accounts," added Gregoire. "For most small to
mid-sized businesses, this information simply isn't available in any other
way, yet it is crucial to managing marketing effectively."

Pricing and Availability

WiseGuys CRM Messaging prices start at $2,995. It is shipping now. A 30-day
free trial is available by calling +1 (703) 941-8109 or emailing
info@desktopmarketinginc.com.

About Desktop Marketing Solutions, Inc. (DMSI)

Desktop Marketing Solutions is a full-service resource for database marketing
software, programming, installation and applications. Offering a rare
combination of experience in both direct marketing and database technology,
with a special emphasis in catalog retailing, DMSI bridges the gap between
marketing and databases for its clients. In 2006, DMSI's flagship product,
WiseGuys, received the National Center for Database (NCDM) Excellence Award,
joining the ranks of companies like AOL and Dell. Desktop Marketing Solutions
is headquartered in Falls Church, VA and maintains a website at
www.desktopmarketinginc.com.

Contact: Bruce Gregoire, Desktop Marketing Solutions, +1 (703) 941-8109,
info@DesktopMarketingInc.com.

SOURCE Desktop Marketing Solutions

Bruce Gregoire of Desktop Marketing Solutions, +1-703-941-8109,
info@DesktopMarketingInc.com