Jim Beam(R) Surftag(R) Competition Makes U.S. Debut on the California Coast

Boardriding teams vie for cash prizes and 'No. 1 Surf Club in California'
title in relay contest

OCEANSIDE, Calif., Oct. 5 /PRNewswire/ --

WHAT: Teams of local surfers will hit the waves off Oceanside on Oct. 11
in the first Jim Beam(R) Surftag(R) U.S. National Series. In the
relay competition, each surfer must catch three waves and then
return to the beach to tag the next team member.

Sunday, Oct. 11 will be the last of three qualifying rounds held
on different Southern California beaches in the past month. Jim
Beam(R) Surftag(R) will award $25,000 in cash prizes throughout
the series. In addition to competing for cash, teams will vie for
the opportunity to advance to the championship round in November
and claim the title of "No. 1 Surf Club in California."

WHY: Jim Beam(R), the world's No. 1-selling Bourbon, supports surfers
around the globe. Jim Beam(R) Surftag(R) started in Australia in
2001 and has grown into the country's largest team boardriding
competition. The U.S. version will attract dozens of competitors
and crowds of fans to each venue along the California coastline.

PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
-- Teams of local surfers hitting the waves for the relay competition
-- Representatives available from Jim Beam(R), IMG Sports &
Entertainment and Global Surftag

WHEN: 8 a.m. on Sunday, Oct. 11, 2009 - Qualifier 3

WHERE: Oceanside Harbor Beach
Harbor Drive South
Oceanside, CA

UPCOMING COMPETITION:
Championship - Nov. 13-14 in Huntington Beach, CA at the Pier

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2009 James B. Beam
Distilling Co., Clermont, KY.

SOURCE Jim Beam

Michelle Theilmann of Padilla Speer Beardsley, +1-612-455-1751,
mtheilmann@psbpr.com, for Jim Beam; or Paige Guzman of Jim Beam,
+1-847-691-9183, Paige.Guzman@BeamGlobal.com