Samsung Mobile Selects PocketGear to Power Samsung Widget Store

PocketGear's Carrier-Grade Fuel Platform to power Samsung's Widget Store

DALLAS and DURHAM, N.C., Oct. 5 /PRNewswire/ -- Samsung Telecommunications
America (Samsung Mobile)(1), the number one distributor of mobile phones in
North America(2), today announced that it has selected PocketGear, Inc., a
leading provider of mobile content distribution and application storefront
solutions, to power the Samsung Widget Store.

At launch, the Samsung Widget Store will be available to run across Samsung's
lineup of new TouchWiz(TM) mobile phones, providing consumers with a simple
and easy way to access hundreds of rich connected mobile applications, or
"widgets", including Facebook, Twitter, Fox Sports and many other leading
consumer services.

"Through our alliance with PocketGear, we are able to provide carriers and
developers with a simple way to create and distribute dynamic TouchWiz
applications while providing consumers with an easy to use on-device
experience to discover and access them," said Omar Khan, senior vice president
of strategy and product management, Samsung Mobile. "We're excited to offer
our new TouchWiz touchscreen devices with the integrated Samsung Widget Store
to the carriers, making it easier for them to stay connected with their
customers using Samsung Mobile's devices."

PocketGear's Fuel Platform is an end-to-end mobile application and widget
platform that allows Samsung to efficiently source widgets and applications
from their developer partners while providing consumers with immediate and
convenient access to rich connected mobile applications across their device
portfolio. To date, PocketGear's carrier-grade Fuel Platform has delivered
more than $2.5 billion of mobile content and applications to over 2,000 mobile
and advanced Internet media devices.

"At Samsung, carriers and application developers are the most important groups
we work with," said Gavin Kim, vice president of content and services, Samsung
Mobile. "With the Samsung Widget Store, we're facilitating a rich ecosystem of
widgets to showcase the potential for our TouchWiz devices, and we selected
PocketGear for their carrier-grade Fuel Platform and their proven ability to
scale a fully integrated service across the largest carrier networks, helping
us to rapidly accelerate our time to market."

Developers can download the Samsung Widget SDK to easily create innovative
widgets using open Web standards and tools, and register to upload their
applications for distribution on the Samsung Widget Store by visiting
http://innovator.samsungmobile.com.

"Samsung Mobile is reinventing the way consumers interact with their phones to
get information and entertainment," said Jud Bowman, founder and CEO of
PocketGear. "We are honored and excited to have the opportunity to work with
Samsung to help expand their global leadership position with the launch of the
Samsung Widget Store."

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung
Electronics Co., Ltd., researches, develops and markets wireless handsets and
telecommunications products throughout North America. For more information,
please visit www.samsungwireless.com.

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2008 consolidated sales of US$96 billion. Employing approximately 164,600
people in 179 offices across 61 countries, the company consists of two
business units: Digital Media & Communications and Device Solutions.
Recognized as one of the fastest growing global brands, Samsung Electronics is
a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com.

About PocketGear, Inc.
PocketGear is a leading provider of mobile content distribution and
application storefront solutions for service providers, OEM's, media companies
and consumers. PocketGear combines Fuel, a carrier-grade mobile application
platform, with 30,000 developers and a catalogue of over 100,000 applications
to connect millions of people around the world with applications and digital
content developed specifically for their mobile device. PocketGear provides
mobile content solutions for more than 15 partners including Samsung, AT&T,
Palm, T-Online, and AOL and powers mobile content storefronts such as
PocketGear.com, SymbianGear.com, PalmGear.com, Smartphone.net, and
Mobile2Day.de. PocketGear's Fuel platform has delivered more than $2.5
billion in mobile content revenues to over 2,000 different mobile and advanced
Internet media devices, and has been recognized by Frost & Sullivan and the
GSM Association as an industry leading solution. PocketGear is headquartered
in Durham, NC with offices in Munich, Germany. For more information, please
visit http://corp.pocketgear.com.

(1) Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters
with its mobile phones and accessories. ENERGY STAR qualified products use
less energy, save money, and help protect the environment. Products that have
earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US
Environmental Protection Agency and the US Department of Energy.
(2) Based upon reported shipment data, according to Strategy Analytics Q2 2009
U.S. Market Share Handset Shipments Report.

Media Contacts:

PocketGear, Inc.
Matt Stein
(919) 251-6133
matt@pocketgear.com

Samsung Mobile
Tracy Calabrese, MWW Group for Samsung Mobile
(214) 414-3332
tcalabrese@mww.com

SOURCE PocketGear, Inc.

Matt Stein of PocketGear, Inc., +1-919-251-6133, matt@pocketgear.com, or Tracy
Calabrese, MWW Group for Samsung Mobile, +1-214-414-3332, tcalabrese@mww.com