`FIGHT - The Movie` Website Goes Live to Support October Premiere and DVD Release

READING, Pa.--(Business Wire)--
The buzz around the anticipated release of FIGHT - The Movie on Tuesday, October
6th grows louder with the launch of the official movie website,
www.iamreadytoFIGHT.com, by Media Fusion Technologies (MFT) of Boyertown. A
portion of the proceeds equaling $2 from the sale of every DVD is being donated
to the Cystic Fibrosis Foundation.

FIGHT shares inspirational real-life stories of 11 everyday people who confront
daunting challenges in their lives and choose to fight. Most of the characters
featured in the movie are from the Berks County, PA region according to Jerry
Moyer, the movie`s writer, director and narrator.

"Most of the people featured in the movie are not celebrities. They are real
people who have done some pretty amazing things in their lives by waking up each
day and taking the action necessary to make them happen," he said. "While others
sat around dreaming, these people have been fighting. Anyone who watches this
movie is going to know that it's actually possible to go after his or her
dreams, not just think about them."

The modern and edgy FIGHT website design features MFT`s comprehensive
multi-media package which provides visitors with enticing audio and video clips
from the movie as well as exclusive first-hand insight from the producers and
characters on what they feel makes FIGHT special and a must see.

The engine behind the curtains of FIGHT is MFT`s Online Shopping Cart and
Automated Reporting (OSCAR) solution, a full-featured, total solution to
eCommerce. With OSCAR, Website owners can fully manage their products /
services, details, coupons, quantity discount pricing, club pricing, shipping,
etc. in addition to providing customer account profile management, searchable
database features and all other important considerations for a complete online
shopping solution.

To meet FIGHT`s search engine placement needs, MFT`s Search Engine Optimization
(SEO) program was the answer. Through further proprietary programming, MFT has
developed a dynamic, cohesive and enhanced SEO system to deliver consistent top
placement across all major search engines. This system utilizes the robust
framework of Microsoft .NET in conjunction with advanced SEO programming and
techniques that have been developed over the past ten years by MFT`s experts.
MFT`s SEO program also functions in concert with the OSCAR module to provide
dynamic optimization of all online store items.

In addition to the website, MFT provided design and production services for the
DVD, movie posters, tickets and other supporting print materials.

Early endorsements for the movie have come from such notables as Penn State
Football Head Coach Joe Paterno who said, "If you want to be a champion, you
need to FIGHT!"

Additional support comes from Mark Victor Hansen, co-creator of the #1 New York
Times best selling series Chicken Soup for the Soul, co-author of Cracking the
Millionaire Code, The One Minute Millionaire and Cash in a Flash; and author of
Richest Kids in America who said, "Jerry Moyer was determined to make a great
movie and nothing was going to stop him. When he was a member of my 'MEGA INNER
CIRCLE', he gave life to his dream. The result... `FIGHT-The Movie`. Are you
ready to make your dream come true? Watch this movie!"

Complete information on `FIGHT - The Movie` including online ordering and
additional details on the Affiliate Partners Program can be found by visiting
www.iamreadytoFIGHT.com or by contacting Jerry Moyer at (610) 468-8225 or
emailing to jerry@iamreadytofight.com.

JEMI, LLC
Jerry Moyer, 610-468-8225
jerry@iamreadytofight.com
www.iamreadytofight.com

Copyright Business Wire 2009