Belk Fall Charity Sale on November 7 to Benefit Local Charities and Schools

Spring Charity Sale raised more than $5 million for hundreds of nonprofits

CHARLOTTE, N.C., Oct. 5 /PRNewswire/ -- Belk's Charity Sale on November 7 will
once again benefit local charities, schools and nonprofit organizations
throughout the company's 16-state market area. Belk's previous Charity Sale,
held on May 2, 2009, raised more than $5 million for hundreds of participating
nonprofit organizations.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091005/CL86961LOGO)

The four-hour, in-store shopping event provides a chance for customers to
support worthwhile charities and take advantage of special discounts on
purchases made during the event.

In exchange for a $5 donation, customers will receive a ticket admitting them
to the Charity Sale on November 7 from 6 to 10 a.m. and entitling them to
merchandise discounts ranging from an extra 15 to 50 percent on purchases
throughout the store, including special savings on rarely discounted brands.
Customers will also receive $5 off their first purchase of $5 or more at the
event, and Belk cardholders will receive double Rewards points for card
purchases.

Participating local charities will sell the Charity Sale tickets in advance of
the event and all proceeds from each $5 ticket sold will be retained by the
charity. Beginning Friday, October 30, tickets may also be purchased at Belk
stores with all donations equally divided among the participating charities
and schools in each store.

In addition, participating customers can register to win one of three $1,000
Belk shopping sprees, and all participating charities and schools will
automatically be registered to win one of three $1,000 donations from Belk.

About Belk, Inc.
Based in Charlotte, N.C., Belk, Inc. (www.belk.com) is the largest privately
owned mainline department store company in the United States, with more than
300 stores in 16 Southern states. The company was founded in 1888 by William
Henry Belk in Monroe, N.C., and is in the third generation of Belk family
leadership.

SOURCE Belk, Inc.

Genevieve Douglass, Panorama Public Relations, ext. 5, +1-205-328-9334,
Genevieve@prview.com, www.prview.com; Atlanta Media Contact, Hope-Beckham
Inc., Allison Ritter, +1-404-604-2603, aritter@hopebeckham.com