National Breast Cancer Foundation taps Gannett`s vast network to launch awareness campaign

First of its kind cross-platform campaign targets Broadcast, Print, Online and
Out-of-Home properties

MCLEAN, Va.--(Business Wire)--
Gannett (NYSE:GCI) announced today the launch of a major company-wide,
cross-divisional campaign for the National Breast Cancer Foundation. The
National Breast Cancer Foundation, Inc., a charitable non-profit organization
based in Frisco, Texas, launched the campaign on the first day of National
Breast Cancer Awareness month in an effort to promote its Early Detection
Program. NBCF`s mission is to save lives by increasing awareness of breast
cancer through education and by providing mammograms for those in need.

The initiative includes advertising throughout Gannett`s vast network of media -
from local newspapers, broadcast stations and web sites to national brands like
USA TODAY, USA WEEKEND, Captivate, MomsLikeMe.com and Nursing Spectrum - for
maximum exposure. This is the first such network-wide marketing solution created
for a single advertising client by Gannett and is part of a corporate initiative
to help clients better reach their audiences through "one stop shopping" for
advertising and television production.

"One of our goals is to save lives by driving women to www.nbcf.org to create an
early detection plan. We were impressed with the creative ideas that came out of
the Gannett team and with the expansive print, television and digital reach of
Gannett," said Janelle Hail, founder & CEO of the National Breast Cancer
Foundation.

"When the National Breast Cancer Foundation wanted to find new ways to get the
word out about the importance of early detection, we worked with them to give
this initiative the broadest reach possible," said Gracia Martore, Gannett`s
executive vice president and chief financial officer. "By leveraging the full
scope of Gannett`s vast array of properties, we are able to help NBCF reach
women through online social communities, on TV, in local and national
newspapers, even in elevators on their way to work. Gannett could not be more
pleased than to help NBCF accomplish this most important of missions."

The NBCF Early Detection campaign includes efforts across all divisions of
Gannett, running throughout the month of October. Specific campaign elements
include:

* An early morning newscast single-sponsor NBCF "takeover" on 20 Gannett-owned
television stations reaching approximately 18% of the country and 21 million
households. The newscast contains limited commercial interruptions from NBCF
complete with public service announcements on behalf of NBCF from prominent
television personalities including Dr. Phil, Rachael Ray, Mary Hart, and others;

* Sixty 30-second video vignettes, produced by Gannett Video Enterprises,
featuring stories of breast cancer survivors across the country airing three
times a day in various Gannett newscasts;
* NBCF on-air promotional spots, also produced by Gannett Video Enterprises;
* Front page spadia advertisement in Cincinnati Enquirer;
* Home delivery pink plastic bag wrap with NBCF`s message;
* Advertising in community papers;
* Advertising in Nursing Spectrum magazine and www.nurse.com;
* Four-color, full-page ads in USA TODAY and USA WEEKEND;
* NBCF advertising and pink-shaded elevator screens in 763 hotels and office
buildings through the Captivate Elevator Network, providing elevator news and
information screens in 25 North American markets;
* MomsLikeMe.com home page header sponsorship and national discussion group and
guest blog with Janelle Hail, a breast cancer survivor and CEO of NBCF.org;
* Mobile page on USATODAY.com to register for an Early Detection Plan;
* Home page and subfront ads on USATODAY.com, the top five Gannett Broadcast
sites and the top five U.S. Community Publishing sites.

Gannett topped the initial campaign by donating an additional 20 percent in
advertising and production.

Gannett Co., Inc. (NYSE:GCI) is an international news and information company
operating on multiple platforms including the Internet, mobile, newspapers,
magazines and TV stations. Gannett is an Internet leader with hundreds of
newspaper and TV Web sites; CareerBuilder.com, the nation`s top employment site;
USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 84
daily U.S. newspapers, including USA TODAY, the nation`s largest-selling daily
newspaper, and more than 700 magazines and other non-dailies including USA
WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets.
Gannett subsidiary Newsquest is the United Kingdom`s second largest regional
newspaper company with 17 daily paid-for titles, more than 200 weekly
newspapers, magazines and trade publications, and a network of Web sites.

Gannett Co., Inc.
For media inquiries, contact:
Robin Pence
Vice President of Corporate Communications
703-854-6049
rpence@gannett.com
or
For investor inquiries, contact:
Jeff Heinz
Director, Investor Relations
703-854-6917
jheinz@gannett.com

Copyright Business Wire 2009