Corporate Insight Adds Coverage of BlackRock Website to Mutual Fund Monitor - Advisor
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NEW YORK--(Business Wire)-- Corporate Insight, the leader in competitive intelligence in the financial services industry, today announced it has begun covering BlackRock`s investment professional website as part of its Mutual Fund Monitor - Advisor service and released a report analyzing the site`s functionality. The financial services market research and consulting firm evaluated all aspects of the user experience, including the registration process, the site`s navigational capabilities and inner content. While BlackRock is one of the top asset managers in the world, Corporate Insight has concluded that the firm`s website falls short of best-in-class status, despite some unique and valuable features. Analysts at Corporate Insight used their rigorous methodology to assess the BlackRock platform, taking the role of the advisor and testing each aspect of the website firsthand. BlackRock`s seven powerful planning tools and seven simple calculators emerged as competitive differentiators. These unique offerings, such as a Build Your Own Periodic Table sales tool and a Share Class Cost Comparison planner, should prove useful to mutual fund advisors. BlackRock also offers access to four of these tools directly from the homepage, giving them high visibility on the website. In terms of weaknesses, the site lacks a search tool, and resource pages are often too heavy with content. The Corporate Insight report details the following aspects of BlackRock`s site: * Quick and simple site registration * Standard, yet efficient, overview pages that briefly describe each sub-tab`s contents * Helpful mutual fund browsing feature * In-depth fund fact pages * Centralized commentary tab with multimedia webcasts * "Conversation Starter" series that helps advisors use client-ready PDFs to start discussions * Unique Client Servicing tab that helps advisors handle technical responsibilities "We are pleased to add BlackRock`s website to the list of leading mutual fund advisor websites we monitor," said Michael Ellison, Executive Vice President at Corporate Insight. "We look forward to tracking its evolution as an advisor resource." Further information about Corporate Insight is available at http://www.corporateinsight.com For a complete version of Corporate Insight`s report on BlackRock or to arrange an interview with Corporate Insight, please contact Intermarket Communications. About Corporate Insight Corporate Insight currently provides a comprehensive selection of syndicated research to 90% of the top financial service companies within the Fortune 500, representing 70% of the brokerage industry and 60% of US banking assets. Our expert analysts compile highly detailed research audits that deliver a unique, firsthand understanding of financial service product offerings. All of our research is compiled through personal interaction with each website. Further information from Corporate Insight is available at http://www.corporateinsight.com. Intermarket Communications Stephanie DiIorio, 212-754-5181 sdiiorio@intermarket.com or Loren Macchiaroli, 212-754-5468 lmacchiaroli@intermarket.com Copyright Business Wire 2009
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