PepsiCo Appoints Jaya Kumar as President - Quaker Foods & Snacks

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Mon Oct 5, 2009 12:13pm EDT

PURCHASE, N.Y., Oct. 5 /PRNewswire-FirstCall/ -- PepsiCo, Inc., (NYSE: PEP)
today announced that Jaya Kumar has been appointed President - Quaker Foods &
Snacks.


In this role, Kumar will lead the $2 Billion operating unit, with a portfolio
of brands that includes Quaker hot cereals and Chewy granola bars,
Cap'nCrunch,Life and Quaker Oatmeal Squares ready-to-eat cereals, Aunt Jemima
mixes and syrups, Rice-A-Roni and Near East side dishes, and Quaker's lite
snacks. Based in Chicago, he will report to PepsiCo Americas Foods CEO John
Compton.


"Jaya brings a powerful combination of innovation, marketing and retail
capabilities to his new role at Quaker," said Compton. "As our global
mega-brand for health and wellness, Quaker is the jewel of our good-for-you
portfolio of food brands. Jaya's passion for growth, coupled with his deep
expertise in consumer and shopping insights, is an unbeatable recipe for
taking Quaker through its next chapter of growth."


Since joining PepsiCo in 2005, Kumar has worked with PepsiCo's Frito-Lay North
America unit, most recently serving as the division's chief marketing officer.
While at Frito-Lay, he has transformed the marketing agenda and key
organizational capabilities - driving innovation by integrating customer
sales, marketing and R&D. Under his leadership, the division launched the
ground-breaking Crash the Super Bowl consumer promotion for Doritos, which
engaged consumers in creating their own television advertisements that aired
on the NFL's Super Bowl. One of those consumer-created entries took the top
spot on the USA Today Ad Meter earlier this year, and earned the $1 million
prize that came with that honor from Frito-Lay. 


Prior to joining PepsiCo's Frito-Lay business, Kumar had 18 years of
international and domestic brand management and sales experience with a number
of consumer goods companies such as at Kraft Foods.  He earned a BS from The
University of Sciences in Bangalore, India, and received his MBA from the
Indian Institute of Management, Ahmedabad, India. 


About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 18 different product lines that each generate more
than $1 billion in annual retail sales. Our main businesses - Frito-Lay,
Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers in over 200
countries. With more than $43 billion in 2008 revenues, PepsiCo employs
198,000 people who are united by our unique commitment to sustainable growth,
called Performance with Purpose. By dedicating ourselves to offering a broad
array of choices for healthy, convenient and fun nourishment, reducing our
environmental impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our communities
worldwide. For more information, please visit www.pepsico.com.


Contact: Hilary Crnkovich - Quaker Foods & Snacks 312--821-1397




SOURCE  PepsiCo

Hilary Crnkovich of Quaker Foods & Snacks, +1-312-821-1397
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