LENCO MOBILE INC. Announces Audited Results for Wholly Owned Subsidiary AdMax Media Inc. and Signing of Mobile Phone Connectivity Agreement for the United States

SANTA BARBARA, Calif.--(Business Wire)--
Lenco Mobile Inc. (Pink Sheets: LNCM) today announced the audited profits for
its online operations, AdMax Media Inc., for the year ended December 31, 2008
and the signing of a connectivity agreement with OpenMarket.

Announcing the results, Michael Levinsohn, CEO of Lenco Mobile Inc., said, "In
March 2009 we acquired the assets of Consumer Loyalty Group, LLC and Legacy
Media, LLC from Superfly Advertising Inc. The two businesses have been
integrated into our USA based operations under the AdMax Media brand. On a pro
forma standalone basis, for the twelve months ended December 31, 2008, Consumer
Loyalty Group and Legacy Media earned profits of $836,197 on revenue of
$12,877,315."

Explaining the rationale behind the acquisition of the two businesses, Levinsohn
went on to add, "We expect that the AdMax Media platform will be the foundation
for our operational expansion in the USA. AdMax Media owns one of the largest
consumer databases in the USA, with records on more than 120 million individual
consumers who have opted-in to various online advertising campaigns managed by
AdMax Media. We believe that the cross marketing synergy between our online
operations and our mobile operations is enormous and there is a great
opportunity to leverage the two platforms."

Lenco Mobile Inc. announced that on a pro forma basis, to December 31st, 2008,
profits for the combined mobile and online operations were $1,599,136. "Given
the strong demand for our products, we expect to see continued and substantial
growth in revenue and profits for the next 12-24 months. There are signs of a
turnaround in the online spending area and our mobile phone business has proven
very resilient with growth in profits of over 800% for the six month period to
the end of June 2009," said Levinsohn.

Lenco Mobile Inc. also announced today that it was currently testing
connectivity for its MMS messaging platform in the United States. "This is a
significant step forwards for us," said Darin Heisterkamp, President of Lenco
Mobile Inc.`s American and Asian operations. "We have a proven track record in
other regions and we anticipate a positive response to our product offering here
in the United States. Once launched we will be able to offer brand owners a
comprehensive range of mobile solutions through wireless carries including
Verizon, AT&T and Sprint." Lenco Mobile Inc. is in the process of expanding its
mobile messaging platform to other regions and the company is in discussion with
wireless carriers in Asia and Europe to conclude additional connectivity
agreements.

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates businesses focused on the high growth mobile
marketing and Internet sectors. Lenco Mobile Inc. owns Multimedia Solutions,
AdMax Media Inc., Digital Vouchers and CellCard. Multimedia Solutions, based in
South Africa, provides MMS message solutions to wireless carriers and brand
owners using its proprietary MMS messaging platforms. The MMS messaging platform
provides significant benefits for wireless carries including improved messaging
throughput, better quality and reduced bandwidth usage on a per message basis.
The Multimedia Solutions platform is offered as a managed service, thereby
reducing upfront capital costs for wireless carriers. AdMax Media`s services
include a full suite of online performance marketing, search engine optimization
and lead generation tools. Admaximizer.com is a real time campaign management
platform for online advertising that enables advertisers to obtain the best
response to their campaigns. The AdMaximizer platform manages the creation and
display of online campaign materials such as banner advertisements, landing
pages and email offers by using campaign performance related data, keyword
search listings, and search engine optimization components. Digital Vouchers is
a mobile phone and Internet marketing platform which enables brand owners to
extend offers to consumers which can then be redeemed via mobile phones at point
of sale in a retail outlet. CellCard provides brand owners with the ability to
download mobile content such as a video clip to a mobile phone and also provides
a mobile payment platform which can be used to pay for goods and services,
either person to person or person to business.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking
statements, including expected industry patterns and other financial and
business results that involve known and unknown risks, uncertainties and other
factors that may cause our actual results, levels of activity, performance or
achievements to differ materially from results expressed or implied by this
press release. Such risk factors include, among others: the sustainability of
recent growth rates in the digital marketing industry, growth as anticipated;
the positioning of Lenco Mobile Inc. products in the market; ability to
integrate acquired companies and technology; ability to retain key employees;
ability to successfully combine product offerings and customer acceptance of
combined products; general market conditions, fluctuations in currency exchange
rates, changes to operating systems and product strategy by vendors of operating
systems; and whether Lenco Mobile Inc. can successfully develop new products and
the degree to which these gain market acceptance. Actual results may differ
materially from those contained in the forward-looking statements in this press
release. Neither Lenco Mobile Inc. nor any company mentioned in this release
undertake any obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events or changes
to future operating results.

Corporate Inquiries:
Lenco Mobile Inc.
Michael Levinsohn
CEO and President
Tel: 1 888 LENCO US
Email: michael.levinsohn@lencomobile.com
www.lencomobile.com

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