Consumer Cellular Survey Shows Price is Leading Factor in Cellular Purchase Decisions in Struggling Economy

Customer Survey Indicates Those Age 50+ Seek Cell Phone Simplicity
PORTLAND, Ore.--(Business Wire)--
Consumer Cellular (www.consumercellular.com), a national provider of cellular
phones and services, recently surveyed its customers and found 84 percent noted
the price of the ongoing service as very important while 63 percent cited the
price of their cell phone was very important. Additionally, the majority (54
percent) prefer easy-to-use phones as compared to phones with advanced features.

"As consumers continue to watch their spending, Consumer Cellular wants to
ensure our customers` access to the safety and convenience of cellular
technology and service is not compromised by the current economic realities,"
said Consumer Cellular CEO John Marick. "By utilizing the nation`s largest voice
and data network, Consumer Cellular`s service meets the affordability needs of
today`s consumer by offering premium coverage at affordable rates."

Factors in Choosing a Cellular Service Provider

Consumer Cellular`s survey focused on the features, products and services
customers consider when selecting a cellular company. Consumer Cellular reported
the following customer preferences in selecting a phone and service provider:

* Nearly 78 percent of respondents said they just want to be able to make and
receive calls from their cell phones.
* When purchasing new electronic devices, 54 percent cited ease-of-use as the
most important quality.
* More than 62 percent would prefer a cell phone with easier to read, enlarged
buttons and display text.

* Respondents noted the following as very important:

* Quality of service (76 percent)
* Coverage area (70 percent)
* No long-term contract requirements (74 percent)
* Simple, easy to understand pricing (72 percent)

* Respondents cited the following as not important:

* Text messaging services (66 percent)
* The ability to access news, sports and weather from your phone (68 percent)

Survey Demographics

More than 800 Consumer Cellular customers across the U.S. responded to this
survey, of which 84 percent were older than 50 years of age.

About Consumer Cellular

Consumer Cellular, the exclusive wireless provider for AARP, was founded in 1995
on the belief that everyone should have affordable access to the safety and
convenience of cellular service. The company provides its customers with simple,
affordable cell phones and calling plans, guaranteed satisfaction and top-ranked
customer support staff all located within the United States. Plus, Consumer
Cellular customers never have to sign a long-term contract in order to start
service.

The Portland, Ore.-based company is privately held and utilizes the nation's
largest voice and data network, covering more than 296 million people - or 97
percent of the U.S. population. As one of the nation's leading wireless
wholesalers, Consumer Cellular is able to purchase wireless service in large
volumes, providing its customers with the best of both worlds: great low rates
and the best cellular network available. For more information:
https://www.ConsumerCellular.com or call 800-686-4460.

LANE PR
Katie Stringer, 503-546-7877
katie@lanepr.com

Copyright Business Wire 2009