Grupo Elektra Announces Production of Over 120,000 Italika Motorcycles During First Year of Ensamblika Plant Operation

Grupo Elektra Announces Production of Over 120,000 Italika Motorcycles During
First Year of Ensamblika Plant Operation
-Italika motorcycles represent leading transportation alternative

MEXICO CITY, Oct. 5 /PRNewswire-FirstCall/ -- Grupo Elektra, S.A. de C.V.
(BMV: ELEKTRA*; Latibex: XEKT), Latin America's leading financial services
company and specialty retailer -- controlled by Ricardo Salinas, President of
Group Salinas -- announced today that more than 120,000 Italika motorcycles
have been assembled in the company's Ensamblika plant since operations began
one year ago.
In September 2008, Grupo Elektra inaugurated Mexico's largest motorcycle
assembly plant in Toluca, where knock-down assembly is done for the domestic
market.
The 35,000 m2 plant produces the majority of the Italika motorcycles sold
at Elektra stores and has capacity to expand production volumes twofold as
demand increases.
Ensamblika generates more than 500 direct and 2,000 indirect jobs, in
addition to the network of more than 500 small businesses that operate as
Italika service and distribution centers.
Italika motorcycles are put through strict safety and operational tests to
ensure that they are top in the market. Sales represent 50% of the domestic
market motorcycle market thanks to a solid product and accessible payment
options through Banco Azteca.
The Ensamblika plant spurs economic development throughout the production
process that helps thousands of families, while providing an important
transport alternative for large segments of the Mexican population.
Company Profile
Grupo Elektra (http://www.grupoelektra.com.mx) is Latin America's leading
financial services company and specialty retailer. The Group operates more
than 2,000 points of sale in Mexico, Brazil, Guatemala, Honduras, Peru,
Panama, El Salvador and Argentina. Grupo Elektra also sells and markets its
consumer finance, banking and financial products and services through Banco
Azteca branches located in Mexico, Brazil, Panama, Guatemala, Honduras, Peru
and El Salvador.
Grupo Elektra is a Grupo Salinas company (http://www.gruposalinas.com), a
group of dynamic, fast-growing, and technologically advanced companies focused
on creating shareholder value, contributing to build the middle class of the
countries in which they operate and improving society through excellence.
Created by Mexican entrepreneur Ricardo B. Salinas
(http://www.ricardosalinas.com), Grupo Salinas operates as a management
development and decision forum for the top leaders of member companies. The
companies include TV Azteca (http://www.irtvazteca.com), Azteca America
(http://www.aztecaamerica.com), Grupo Elektra
(http://www.grupoelektra.com.mx), Banco Azteca
(http://www.bancoazteca.com.mx), Afore Azteca (http://www.aforeazteca.com.mx),
Seguros Azteca (http://www.segurosazteca.com.mx) and Grupo Iusacell
(http://www.iusacell.com.mx). Each of the Grupo Salinas companies operates
independently, with its own management, board of directors and shareholders.
Grupo Salinas has no equity holdings. However, 6 member companies share a
common vision, values and strategies for achieving rapid growth, superior
results and world-class performance.

Except for historical information, the matters discussed in this press
release are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
projected. Other risks that may affect Grupo Elektra and its subsidiaries are
identified in documents sent to securities authorities.
Press Relations
Tristan Canales
Grupo Salinas
Tel. +52 (55) 1720-1441
tcanales@gruposalinas.com.mx

Daniel McCosh
Grupo Salinas
Tel. +52 (55) 1720-0059
dmccosh@gruposalinas.com.mx

SOURCE Grupo Elektra, S.A. de C.V.

Tristan Canales, +011-52-55-1720-1441, tcanales@gruposalinas.com.mx; or Daniel
McCosh, +011-52-55-1720-0059, dmccosh@gruposalinas.com.mx, both of Grupo
Salinas