'NFL PLAYERS Helmets Off: Rookie Premiere' to Air Throughout October on FSN

Award-winning show goes behind the scenes with the newest stars of the NFL

WASHINGTON, Oct. 5 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing
subsidiary of the NFL Players Association, announces the release of "NFL
PLAYERS Helmets Off: Rookie Premiere" to air on FSN throughout the month of
October.

KENNY BRITT (Tennessee), EVERETTE BROWN (Carolina), AARON CURRY (Seattle) and
JASON SMITH (St. Louis) star in the 30-minute television special, as "NFL
PLAYERS Helmets Off" gets behind the scenes with the newest stars of the NFL.
Watch how Brown spent his 2009 Draft Day, take a hometown tour with Britt and
Smith and see Curry tackle the world-famous tosses at Pike Place Fish Market.
Additionally, you'll hear from more than a dozen NFL rookies about what it
would mean to them to earn the ultimate honor of being named Pepsi Rookie of
the Year.

Viewers should check local listings for the broadcast schedule in their area.
Sponsored by Electronic Arts and Reebok, the half-hour programs give fans an
inside look at the daily lives of NFL players and air on FSN from September
through February.

Each year, Pepsi captures footage at the NFL PLAYERS Rookie Premiere for
commercials that will highlight the Pepsi NFL Rookie of the Week and Rookie of
the Year programs, a season-long promotion where fans vote for their favorite
rookie on www.nfl.com/rookies. The rookie with the season's most compelling
performance will receive a personalized Pepsi vending machine featuring an
enlarged image of himself on the front and Pepsi products for the entire NFL
season. This year, NFL PLAYERS cameras were on site to capture
behind-the-scenes moments during the filming of these Pepsi Rookie programs.

About the Reebok NFL PLAYERS Rookie Premiere Presented by EA SPORTS:
The Rookie Premiere is hosted by NFL PLAYERS and marks the first time the
class of 2009 wore their professional jerseys. Thirty four of the top draft
picks participated in photo shoots by trading card companies Panini America,
Topps and The Upper Deck Company. Other official event sponsors included
Reebok, EA SPORTS, Pepsi and Loews Santa Monica Beach Hotel and the photo
shoots took place at the Los Angeles Coliseum.

About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the
NFL Players Association. Representing more than 1,800 active and many
memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players
and markets them as personalities as well as professional athletes. Through
an exclusive sponsorship agreement between the organization and the NFL,
players are integrated into NFL sponsor activation programs. In addition,
under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM,
the company's official Web site is part of the part of the NFL Internet
Network. Each year NFL PLAYERS negotiates and facilitates extensive player
marketing opportunities for players. NFL PLAYERS activities include retail
licensing, corporate sponsorships and promotions, special events, radio and
television projects, publishing and internet. For more information, please
visit NFLPLAYERS.COM.

SOURCE NFL PLAYERS

Lara Potter, +1-202-572-7460, Lara.Potter@nflplayers.com, or Jilane Rodgers,
+1-202-572-7504, Jilane.Rodgers@nflplayers.com, both of NFL PLAYERS