Henkel Sponsors the Phoenix 'Old World' Oktoberfest

SCOTTSDALE, Ariz., Oct. 5 /PRNewswire/ -- Henkel, the marketer of Dial® soaps,
Purex® laundry detergents, Renuzit® air fresheners, Right Guard®
antiperspirants/deodorants, and Soft Scrub® household cleaners, is pleased to
support the tradition of Oktoberfest through its sponsorship of the Phoenix
"Old World" Oktoberfest, to be held Saturday, October 10 at Margaret T. Hance
Park in Phoenix. All ages are welcome to this authentic old-world family
event. There will be lots of good old-fashioned fun for the young and "young
at heart."

(Logo: http://www.newscom.com/cgi-bin/prnh/20090415/DE99335LOGO )

As a sponsor of the fourth annual Phoenix "Old World" Oktoberfest, Henkel
continues the tradition of giving back to the community where its employees
live and work. Many employees will work as volunteers to carry out this
Oktoberfest tradition and several other Henkel volunteers will be on hand at
the Oktoberfest giving away product samples to Oktoberfest guests. Christine
Colley, Henkel's Director, Supply Chain Process & Technology, also sits on the
board of the Arizona Center for Germanic Cultures. Christine is the founder of
the Phoenix Oktoberfest and currently serves as the chair of the Phoenix
Oktoberfest committee.

For Henkel, which is headquartered in Duesseldorf, Germany, Oktoberfest also
offers employees who are in Scottsdale on international work assignments an
opportunity to feel a bit at home at the Oktoberfest celebration. Tobias
Gubitz, Marketing Brand Manager who is here from Munich, Germany said, "I look
forward to the event, enjoying the world famous Brats and Schweinshaxen, a
familiar staple at Oktoberfests, and listening to some of the familiar tunes
of home for a day." Tobias' quote is also featured on this year's sponsor
poster.

About the Phoenix "Old World" Oktoberfest:
The event will be held on Saturday, October 10 from 10:00 a.m. to 9:00 p.m. at
Margaret T. Hance Park in Phoenix. The Phoenix "Old World" Oktoberfest will
offer a traditional German "Volksfest" in the heart of Phoenix. Bavarian bands
will play lively tunes and lead sing-alongs of old-time songs. An annual essay
contest will also be held, inviting students of the German language to
describe their interest in Germany and the German language. Over 20 entries
were received last year and three students and their teachers were financially
recognized for their outstanding contributions.

Along with great music, there will be lots of traditional Bavarian foods and
beverages, in a day full of entertainment and interactive contests. Guests can
dance in the Polka competition, see how long they can hold up a full beer
stein, test their skill at blowing an Alphorn (like the ones you see in the
Ricola TV ads!) or compete in the sauerkraut cookoff. Oktoberfest organizers
take pride in creating a family-friendly event by providing a children's area
full of activities for all ages.

Admission is $5 (FREE for children under 12). For more information please
visit www.phoenixoktoberfest.com; email Oktoberfest@ac4gc.org; or call (480)
235-7134.

Phoenix Oktoberfest is produced by the Arizona Center for Germanic Cultures to
reach out to the German community and introduce others to German culture and
traditions, while raising funds to build a Germanic Cultural Center.

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in
North America, including Dial® soaps, Purex® laundry detergents, Right Guard®
antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit
www.henkelna.com for more information.

Henkel has been committed to making people's lives easier, better and more
beautiful for more than 130 years. A Fortune Global 500 and Germany's most
admired company according to a recent Fortune survey, Henkel offers strong
brands and technologies in three areas of competence: Home Care, Personal Care
and Adhesive Technologies. Each day, more than 52,000 employees in 125
countries are dedicated to fulfilling Henkel's claim "A Brand like a Friend."
In fiscal 2008, Henkel generated sales of 14,131 million euros and adjusted
operating profit of 1,460 million euros.

Henkel Press Contact:
Natalie Violi
Director-Corporate Communications
480.754.5442 (office)
Natalie.violi@us.henkel.com

Phoenix Oktoberfest Press Contact:
Kathleen Toupkin - FieldWorks Events & Marketing Inc.
602.432.7272 (cell)
Kathleen@fieldworksevents.com

SOURCE Henkel

Henkel Press Contact: Natalie Violi, Director-Corporate Communications,
+1-480-754-5442 (office), Natalie.violi@us.henkel.com; or Phoenix Oktoberfest
Press Contact: Kathleen Toupkin - FieldWorks Events & Marketing Inc.,
+1-602-432-7272 (cell), Kathleen@fieldworksevents.com