Adobe Opens iPhone to Flash Developers

MAX Sneak Peek Shows New Export Capability from Adobe Flash Professional CS5
Beta
LOS ANGELES--(Business Wire)--
At Adobe MAX, the company's worldwide developer conference, Adobe Systems
Incorporated (Nasdaq:ADBE) today announced that Adobe Flash Professional CS5
will enable developers to create rich, interactive applications for the iPhone
and iPod Touch. A public beta of Flash Professional CS5 is expected to be
available later this year. In a sneak peek, during the MAX keynote presentation,
Adobe demonstrated how developers can utilize Flash Professional CS5 to export
applications for the iPhone, leveraging the same source code used to deliver
applications across desktops and devices for Flash Platform runtimes - Adobe AIR
and Flash Player 10. The new functionality opens iPhone development to millions
of designers and developers who currently use Adobe`s popular Flash authoring
tools.

Adobe also showcased a series of new iPhone applications built using a beta
version of Flash Professional CS5. Developers that created iPhone applications
with the beta include BlueSkyNorth, Bowler Hat Games, Breakdesign,
FlashGameLicense, Muchosmedia, PushButton Labs, South Park Digital Studios and
others. Adobe also announced that a number of additional applications are being
submitted to the App Store including an iPhone application for Adobe`s Web
conferencing solution, Adobe Acrobat Connect Pro. Several of these new
applications are currently available for iPhone users to download within the
Apple App Store. For more information, visit http://www.adobe.com/go/iphone.

Adobe Flash Platform technologies open new opportunities for designers and
developers by making it easy to target multiple operating systems and devices
with the same application code base. In addition to helping developers deliver
applications for the iPhone, Flash Professional CS5 is expected to include a new
text engine for creative freedom and control with text, enhanced capabilities
for team collaboration on projects, prebuilt code snippets for rapidly adding
interactivity, as well as integration with Adobe Flash Builder for advanced
ActionScript editing. For more information on Flash Professional CS5, visit
http://www.adobe.com/go/flashprobeta.

Today, Adobe also unveiled Flash Player 10.1, which provides a consistent
runtime across screens, and is supported by close to 50 participants in the Open
Screen Project, an industry-wide initiative to enable consumers to engage with
rich Internet experiences seamlessly across any device. Flash Player 10.1
support is expected to be available for a series of mobile platforms including
Google Android, Blackberry, Symbian, Palm webOS and Windows Mobile. (See
separate press release) The Apple iPhone SDK license terms do not allow runtime
interpreted code, so Adobe is not able to deliver Flash Player in Safari on the
iPhone without support from Apple. Applications for the iPhone built with Adobe
Flash Professional CS5 do not include any runtime interpreted code.

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development platform for
creating expressive applications, content and video that run consistently across
operating systems and devices and reach over 98% of internet-enabled desktops.
Flash Player 10 was installed on more than 93 percent of computers in just the
first ten months since its release. According to comScore Media Metrix,
approximately 75 percent of online videos viewed worldwide are delivered using
Adobe Flash technology, making it the No. 1 format for video on the Web. Major
broadcasters and media companies including Disney.com, MLB.com and DIRECTV rely
on the Adobe Flash Platform for delivering video on the Web and the platform
powers social network sites such as YouTube and MySpace. For more information
about the Adobe Flash Platform visit http://www.adobe.com/flashplatform.

Quotes

Kevin Lynch, chief technology officer at Adobe

"The engineering teams at Adobe have succeeded in bringing the latest Flash
technology to the iPhone, opening the way for the Flash community to deploy to
the App Store. When Apple is ready to bring the full Web browsing experience to
iPhone users, we'll be ready to bring Flash Player to Safari."

John Loiacono, senior vice president of Adobe Creative Solutions

"Adobe Creative Suite is essential for designers and developers worldwide, and
touches virtually all the content and applications that enable products, brands
and ideas to stand out above the clutter. This is a breakthrough for Flash
customers who can now leverage their existing content and expertise to target
the iPhone, along with other Flash-supported devices."

Chris Petty, communications director of BlueskyNorth

"BlueskyNorth operates around a philosophy that is focused on excellence in
design and ease of use when creating award-winning applications. With the new
ability to create applications for iPhone in the Flash Professional CS5 beta we
can stay true to our focus while easily extending our content to the iPhone."

Josh Tynjala, founder of Bowler Hat Games

"With the ability to create applications for iPhone in the Flash Professional
CS5 beta, I don`t need to learn a new programming language or the plethora of
development tools that inevitably come with it. Instead, I`m able to spend more
time exploring ways to make my games like Chroma Circuit more fun on mobile
devices like the iPhone and increase my business revenue."

Stefan Wessels, Co-Founder of Breakdesign

"Porting our existing Flash Lite games and creating new casual games for iPhone
with Flash technology is a great advantage for us! For the first time, a small
team can do mobile games for multiple platforms without re-coding from scratch."

Adam Schroeder, co-founder of FlashGameLicense.com

"There is a lucrative market for Flash Web games, and the new ability to use
Flash Professional CS5 enables developers to leverage existing code base the way
we recently were involved with on Red Hood, a game developed by DifferenceGames.
Flash is the best platform for casual gaming content and with this new
development we see a huge opportunity for developers."

Stefan Richter, founder of Muchosmedia

"We are extremely excited about being able to leverage our existing Flash skills
for iPhone development to build rich and engaging multi-user applications. By
developing directly in Actionscript 3 and exporting for iPhone and iPod Touch,
we can take our popular Just Letters Game to a whole new platform and audience."

Ben Garney, senior Flash Platform developer, PushButton Labs

"Building Trading Stuff In Outer Space for iPhone with the Flash Professional
CS5 beta was a great experience. The tools were very easy to get into - we were
deploying content to the iPhone within minutes. Adobe is serious about bringing
Flash technology to the iPhone, and we are very excited about how these new
capabilities will mature."

Multimedia

View iPhone apps developed with Flash Pro CS5 in action:
http://www.adobe.com/go/iphone

Technorati Tags

Adobe, Flash, iPhone, developers, games, applications, online video

Helpful Links

Applications for iPhone Page on Adobe Labs

Applications for iPhone Developer FAQ

Flash Professional CS5 on Adobe Labs

Sign up to be notified about the Flash Professional CS5 beta

Ryan Stewart - Rich Internet Application Mountaineer

Galvan On Flash

Flash Mobile Blog

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium.

For more information, visit http://www.adobe.com.

Adobe Systems, Inc.
Press/Analyst:
Stefan Offermann, 408-536-4023
sofferma@adobe.com
Vanessa Rios, 408-536-9900
varios@adobe.com

Copyright Business Wire 2009