dotNYC Applauds New York City Plan to Seek .NYC Web Address

dotNYC LLC Proceeding With Application To Operate .NYC Top-Level Domain for
the City

NEW YORK, Oct. 5 /PRNewswire/ -- Today's announcement that the City of New
York will seek the .NYC web address makes New York the first U.S. city to seek
a top-level domain. dotNYC LLC, a private company that for the last year has
been meeting with city officials about the plan for the .NYC web address, is
applying to become the city's operating partner.

Former Mayor Ed Koch, who supports the dotNYC effort to operate .NYC on the
city's behalf, said: ".NYC is the best real estate deal since the Dutch bought
Manhattan." (Video of Mayor Koch: http://www.dotnyc.net/ed-koch)

Everyone is familiar with generic web addresses (known as top-level domains)
ending in .com, .org, .net, .edu and .gov. But early next year there will be
many more when the Internet Corporation for Assigned Names and Numbers (ICANN)
begins accepting applications for new web addresses from cities, companies,
organizations and entrepreneurial ventures that want to create their own.

ICANN's approval of .NYC will allow New York city residents, businesses,
groups, government agencies and tourist attractions to register website names
and have email addresses ending in .NYC - directly identifying themselves with
the world's leading city. Examples include: theater.nyc, pizza.nyc,
blockparty.nyc, statueofliberty.nyc, yourname.nyc, yourbusinessname.nyc and
millions more.

Dozens of cities worldwide are expected to apply for their own top-level
domains, including Rome (.roma), Berlin (.berlin), Paris (.paris), London
(.london) and Barcelona (.bcn).

dotNYC is led by Internet pioneers with unmatched experience creating and
operating top-level domains, and is backed by a proven registry technology
that currently powers more than a dozen top-level domains for countries around
the world. In addition, dotNYC is affiliated with the team seeking to create
the .eco web address. That effort, www.supportdoteco.com, is backed by former
Vice President Al Gore and will dedicate a majority of profits to fighting
global warming - just as New York City will keep most .NYC proceeds.

Antony Van Couvering, the CEO of dotNYC and a Manhattan resident, is a founder
of Minds + Machines (www.mindsandmachines.com), which provides technical
services for new top-level domains. Following a series of meetings with city
officials about the .NYC web address, Mr. Van Couvering was invited to City
Council Speaker Christine Quinn's State of the City address in February where
she unveiled the city's plan to pursue .NYC.

"Today's announcement that New York City will seek an operating partner for
.NYC is a significant milestone towards a great online identity for all of us
who live and work here," Mr. Van Couvering said. "The city made the right
decision about how to apply for this important asset, and we're confident the
city will make the right decision when choosing a partner."

ABOUT dotNYC LLC
dotNYC's efforts to create the .NYC web address moved into full swing last
year when ICANN announced plans to accept applications for new top-level
domains based on city names. dotNYC is based in Manhattan, and its executive
team includes founding members of ICANN who together have launched five
successful top-level domains and advised dozens of others. In addition,
members of the dotNYC team created the worldwide model for public-private
partnerships to operate geographic-based web addresses.

SOURCE dotNYC LLC

Davidson Goldin (DolceGoldin), +1-646-386-9602, david@dolcegoldin.com