International Speedway Corporation Unveils New Logo

DAYTONA BEACH, Fla., Oct. 5 /PRNewswire-FirstCall/ -- International Speedway
Corporation (Nasdaq Global Select Market: ISCA; OTC Bulletin Board: ISCB)
("ISC") today unveiled its new corporate logo. ISC's new modernized logo,
redesigned for the first time since 1997, retains the key element of its
previous logo - the emphasis on the entertainment aspects of the motorsports
business through the continued diversification and enhancement of the total
fan experience, both on and off the track.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091005/FL87045LOGO )

"As the leading promoter of major motorsports entertainment, we felt it was
time to refresh and modernize our corporate logo while maintaining certain
attributes of the previous version to reflect our proud heritage," stated ISC
Chief Executive Officer Lesa France Kennedy. "The new logo reflects the
Company's continuing growth and innovation in motorsports entertainment."

International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities. The Company owns and/or
operates 13 of the nation's major motorsports entertainment facilities,
including Daytona International Speedway® in Florida (home of the Daytona
500®); Talladega Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond International Raceway® in Virginia; Auto
Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in
Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland
Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami
Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington
Raceway® in South Carolina; and Watkins Glen International® in New York. In
addition, ISC promotes major motorsports activities in Montreal, Quebec,
through its wholly owned subsidiary, Stock-Car Montreal.

The Company also owns and operates MRN® Radio, the nation's largest
independent sports radio network; the Daytona 500 Experience(SM), the
"Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official
attraction of NASCAR®; and Americrown Service Corporation(SM), a subsidiary
that provides catering services, food and beverage concessions, and produces
and markets motorsports-related merchandise. In addition, ISC has an indirect
50 percent interest in Motorsports Authentics®, which markets and distributes
motorsports-related merchandise licensed by certain competitors in NASCAR
racing. For more information, visit the Company's Web site at
www.iscmotorsports.com.

SOURCE International Speedway Corporation

Charles N. Talbert, Director, Investor and Corporate Communications, of
International Speedway Corporation , +1-386-947-6465