Sara Lee Corporation Partners with Healthy Weight Commitment Foundation to Fight Obesity

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Mon Oct 5, 2009 3:11pm EDT

DOWNERS GROVE, Ill.--(Business Wire)--
Sara Lee Corp. (NYSE: SLE) is teaming with many food and beverage peer
companies, customers and non-governmental organizations to help the Healthy
Weight Commitment Foundation reduce obesity by 2015. 

The Healthy Weight Commitment Foundation will promote the concept of energy
balance - balancing calories consumed as part of a healthy diet with calories
expended by physical activity - to people in the places where they spend much of
their time: to consumers in the marketplace, to employees through workplace
programs and to children in schools. 

"Sara Lee Corporation is committed to offering a spectrum of products while
keeping in mind both the physical and emotional well-being of our consumers,"
said CJ Fraleigh, executive vice president and chief executive officer, Sara Lee
North American Retail and Foodservice. "We have many products in our portfolio
that satisfy the demand for improved nutrition and will continue to increase
these offerings under all of our major brands." 

Members of the Healthy Weight Commitment Foundation have already committed $20
million to this joint initiative to raise awareness about the importance of
balancing a healthy diet with physical activity, particularly among children
ages six to 11 years old and their parents and caregivers. This effort will
include a soon-to-be announced national public education campaign on energy
balance. 

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and
customers around the world. The company has one of the world`s best-loved and
leading portfolios with its innovative and trusted food, beverage, household and
body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm,
Jimmy Dean, Kiwi, Sanex, Sara Lee and Senseo. Collectively, these brands
generate almost $13 billion in annual net sales covering approximately 180
countries. The Sara Lee community consists of 41,000 employees worldwide. Please
visit www.saralee.com for the latest news and in-depth information about Sara
Lee and its brands. 

About the Healthy Weight Commitment Foundation

The Healthy Weight Commitment Foundation is a unique partnership between
retailers, non-profit organizations, food and beverage manufacturers and trade
associations aimed at helping to reduce obesity. For more information, go to
www.healthyweightcommit.org.

Sara Lee Corporation
Media: Mike Cummins, +1.630.598.8412
Analysts: Aaron Hoffman, +1.630.598.8739 



Copyright Business Wire 2009

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