IMG and EEM Partner Gucci and the European Equestrian Masters

LONDON, Oct 05 (MARKET WIRE) --
IMG announced today that it has brokered a deal, in conjunction with
European Equestrian Masters, between the International Jumping of Paris
and Gucci, who will become the title sponsor of The GUCCI MASTERS.

The GUCCI MASTERS is Gucci's first equestrian sponsorship in more than 20
years and offers a contemporary link to the values, prestige and culture,
which represent the Florentine House's historical roots.

First launched in 1921, Gucci has long been associated with and inspired
by the sporting glamour of the equestrian world. Various symbols -- from
the horsebit to the striped girth strap -- have been appropriated from
horse riding and subsequently become iconic signatures on Gucci designs.

"I've been an avid horse rider since I was a child," said Gucci Creative
Director Frida Giannini. "It's a pleasure for me to be involved in a
program that is as close to my own heart as it is to the rich history of
the House of Gucci."

Regis Brunet, Managing Director, IMG France said, "We are thrilled to
bring together two such prestigious names. We believe Gucci is a perfect
fit for the International Jumping of Paris and will do very well as a
title sponsor to the event."

The GUCCI MASTERS debuts in Paris from December 10-13, 2009. This
exclusive equestrian event, organized by legendary Brazilian horseman
Nelson Pessoa, features an elite gathering of world class show jumpers
competing over four days in the Parc des Expositions in Paris-Nord
Villepinte.

The exceptional competition will feature 40 of the world's best show
jumpers, including the Canadian Olympic champion Eric Lamaze, German-born
Marcus Ehning (currently ranked number one worldwide) and Meredith
Michaels-Beerbaum (the World Cup Winner), Jos Lansink (the World
Champion), French-born Kevin Staut (the European champion), and the
Italian team (European vice-champions).

The prestigious four day program is comprised of 23 trials including the
Rolex IJRC Top 10 Final, a traveling competition which is making its
premiere in the French capital. The event reaches its climax with the
Gucci Grand Prix on Sunday, December 13th. During the course of its four
day sponsorship, Gucci will open a temporary retail store on site for
visitors to enjoy shopping between the shows, including a limited edition
series of scarves, boots and blankets.

IMG Sports Media will distribute The GUCCI MASTERS internationally.

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses
include: consulting services; event ownership and management; fashion
events and models representation; licensing; golf course design; and
client representation in golf, tennis, broadcasting, speakers, European
football, rugby, cricket, motor sports, coaching, Olympic and action
sports. IMG Academies are the world's largest, multi-sport training and
educational facilities, delivering world-class training experiences to
more than 12,000 junior, collegiate, adult, and professional athletes
each year.

About Gucci

Founded in Florence in 1921, Gucci is one of the world's leading luxury
fashion brands. With a renowned reputation for quality and Italian
craftsmanship, Gucci designs, manufactures and distributes highly
desirable products such as leather goods (handbags, small leather goods,
and luggage), shoes, ready-to-wear, silks, timepieces and fine jewelry.
Eyewear and fragrances are manufactured and distributed under license by
global industry leaders in these two sectors. Gucci products are sold
exclusively through a network of directly operated boutiques (272 at June
2009) and a small number of selected department and specialty stores.

About European Equestrian Masters

Founded by Christophe Ameeuw and Nelson Pessoa, the living legend of show
jumping, European Equestrian Masters is organizing two major CSI5* indoor
events, Brussels and Paris. The International Jumping of Brussels
relaunched in 2004 has now become one of the best indoor event of the
world and hosted the Rolex IJRC Top 10 Final in 2008. European Equestrian
Masters will be organizing the CSI5* in Paris and as from 2010 will be
managing both Brussels, last week of November, and Paris, first week of
December.

About Paris Horse Show

Founded in 1972, it is propriety of the Ceneca along with the Paris
International Agricultural Show and its president, Jean-Luc Poulain, is
also president of the two shows. The Jumping event, along with the World
Arabian Horse Championship (4 - 6/12) and the International Volting
Competitions (5 -6/12) are among the most prestigious events of the annual
show. The ever increasing 170.000 visitors and over 400 exhibitors have
demonstrated their genuine passion to be present at this wonderful and
successful gathering, each December.

Contact

IMG
Katie Byrne
Tel. +44 (0)20 8233 7425
Email Contact

Gucci
Cristina Malgara
Tel. +33.1.53051111
Email Contact

EEM
Laurence Dacoury
Tel +33.1.47728141
Email Contact

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