PlayPhone Wins Top Worldwide Honors From Mobile Entertainment Magazine

LONDON and SAN JOSE, CA, Oct 05 (MARKET WIRE) --
PlayPhone, the global leader in mobile entertainment services, has been
awarded as "Best Direct-to-Consumer (D2C) Company" by Mobile
Entertainment Magazine. PlayPhone operates a global platform enabling
consumers to download the hottest music, ringtones, games, videos,
wallpapers and themes from their favorite artists and top brands. Through
direct relationships with major record labels, television and movie
studios and game publishers, PlayPhone offers the best portfolio of
premium content for consumers to enjoy on their mobiles phone. Other
finalists in the D2C category included Neomobile, Hungama, TIM w.e. and
Flycell.

The Mobile Entertainment awards ceremony rewards creativity, innovation
and those who make significant contributions to the mobile industry.
PlayPhone was honored in front of nearly 400 guests from over 120
companies in media, technology and entertainment from around the world.
The wide range of categories covered all aspects of the mobile
entertainment marketplace, including software, hardware and applications.

"Winning this award is a great achievement for PlayPhone and is a
tremendous endorsement for our global services from those who voted for us
in the industry," said Ron Czerny, PlayPhone's Founder and CEO. "With
PlayPhone services live in more than one dozen countries on a unified
platform, content from world class partners and a robust customer base,
PlayPhone has truly become a worldwide leader in mobile entertainment and
we're just getting started," concluded Czerny.

This award kicks off the rollout of PlayPhone's new global distribution
platform, which powers its worldwide services using a single technology
deployment. This allows content partners to truly view PlayPhone as a
global distribution partner, with significantly improved time to market
for cutting edge content and services worldwide. Consumers will enjoy
greater selection of products to download as well as a variety of new
services that will be deployed globally throughout the next year.

About PlayPhone, Inc.

PlayPhone (www.PlayPhone.com) is a leading global mobile media company
present in over 25 countries throughout North America, Europe, Asia and
Latin America that provides cutting edge personalisation and entertainment
content to mobile consumers anytime, anywhere. PlayPhone founded the
direct-to-consumer mobile media distribution standard in 2003 and
continues to establish new means for delivering wireless entertainment.
PlayPhone is based in San Jose, Calif. and is funded by top venture firms
Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral
Capital Management.

Press Contact:
Federica Margelli
PlayPhone, EMEA
+44 (0)20 3189 2176
Email Contact

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