Party City Standardizes on MarketLive(R) v5.5 to Reduce Costs, Improve Merchandising, and Grow Revenues

PETALUMA, CA, Oct 05 (MARKET WIRE) --
MarketLive, Inc., the leading eCommerce platform and services provider
for mid-market specialty retailers, today announced Party City
(www.partycity.com) has standardized on the MarketLive v5.5 eCommerce
Suite. The move will streamline operations, reduce costs by increasing
buying power, improve merchandising, and grow revenues by leveraging
proven industry best practices.

"The results we have achieved with MarketLive have far exceeded our
expectations," said Alice Tang, eCommerce Executive and Executive Vice
President for Party City. "I believe this is because MarketLive took the
time to partner with us to understand our business and provide a
cost-effective eCommerce solution."

"Party City's new site allows them to open up a whole new online business
approach for each of their brands," said Ken Burke, Founder and Chairman
for MarketLive. "With MarketLive, Party City is able to support
streamlining content creation, site administration, and product
management. Additionally, MarketLive v5.5 adds tiered pricing
functionality that allows Party City to be more flexible in the way it
prices items for different types of customers."

Finally, MarketLive's extensible platform and strategic partnerships are
important to providing a complete, customized eCommerce solution. "Our
tight integration with key solutions from other eCommerce technology
providers gives us functionality that meets the specific needs of
mid-market retailers like Party City," added Burke.

The Party City site, which launched in late August 2009, features
thousands of SKUs that are efficiently managed through the MarketLive
platform. Advanced product categorization and merchandising help Party
City showcase products that are relevant to event type or season.
Sophisticated check out, a global shopping cart, and estimated delivery
functionality simplifies the buying processes and helps customers quickly
find and select products that meet their needs, and that can be delivered
within desired timeframes.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive(R) eCommerce Suite
and MarketLive's best practices-based Intelligent Selling(R) methodology
enable merchants to enhance their customers' experience online while
dramatically improving acquisition, conversion, and retention rates. The
MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive powers
successful retail eCommerce sites, including Peruvian Connection, Bon-Ton
Stores, Sports Chalet, Vanity Shops, Gaiam, Title Nine, and Gaiam and many
others.

Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820
Email Contact

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