The Drinnon Law Firm Announces Copyright, Trademark Lawsuit Over Adidas' 'We Not Me' Advertising Campaign

The Drinnon Law Firm Announces Copyright, Trademark Lawsuit Over Adidas' 'We
Not Me' Advertising Campaign

DALLAS, Oct. 5 /PRNewswire/ -- The Drinnon Law Firm is announcing a federal
trademark and copyright lawsuit against Adidas AG (OTC Bulletin Board: ADDYY)
and the NBA Store, charging that the company's "We Not Me" national multimedia
advertising campaign violates an active and long-held trademark and copyright.

W. Brand Bobosky registered his ownership of the "We Not Me" copyright and
trademark several years before Adidas initiated its advertising campaign in
2007. In addition to his advertising, marketing and publishing activities as
an independent businessman, Mr. Bobosky, a Naperville, Ill., community leader,
authorized the limited use of "We Not Me" for community-development
activities. He also incorporated We Not Me, Ltd., through the state of
Illinois and created the Web site, www.WeNotMe.us, in 2004.

Adidas misappropriated "We Not Me" as the centerpiece for its national
advertising campaign beginning in Oct. 2007, according to the lawsuit. The
multimillion dollar television and multimedia advertisements featured NBA MVP
Kevin Garnett and included exposure during the World Series and NBA playoffs.
Additionally, Adidas saturated the Internet with video commercials featuring
the trademarked words, which can still be seen at www.adidas.com.

Stephen Drinnon of The Drinnon Law Firm in Dallas says the media campaign grew
after Mr. Bobosky notified Adidas of his property rights to "We Not Me," and
NBA-sanctioned clothing featuring Mr. Bobosky's protected words can still be
purchased. Adidas is an official clothing provider of the NBA.

"Companies like Adidas go to great lengths to protect their own ingenuity and
intellectual property, yet they've chosen to trample on Mr. Bobosky's
protected property rights," Drinnon says. "Adidas is a powerful second-comer
that has taken everything he tried to build. Mr. Bobosky's words are now
wrongly perceived as something that Adidas owns."

The lawsuit, filed in the U.S. District Court for the Eastern District of
Texas, also names as defendants Adidas America, NBA Properties Inc., NBA
Services Inc., the Boston Celtics, and Kevin Garnett.

The Drinnon Law Firm represents individuals and businesses in a broad range of
cases, including commercial disputes, trademark infringement, employment
discrimination, personal injury and products liability. More information is
available at www.drinnonlaw.com.

For more information about this case or to speak with Mr. Drinnon, please call
Robert Tharp at 800-559-4534 or Robert@androvett.com.

SOURCE The Drinnon Law Firm

Robert Tharp of The Drinnon Law Firm, 1-800-559-4534, Robert@androvett.com